Beauty and Personal Care in Azerbaijan
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Azerbaijan
Moderate volume growth, in spite of high inflation.
Turkish brands benefit from geopolitical situation
Sun care is back in demand
High birth rate supports volume sales
Baby wipes remains largest product area, while sun care becomes more premium
Consumers increasingly concerned about the environment
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Azerbaijan
Degree of trading down due to high inflation
Palmolive grows its shares, thanks to marketing and product expansions
Intimate hygiene stagnating
Muted constant value growth over forecast period
Consumers look for clean labels with less additives
Boom in hand sanitisers is over
Table 19 Sales of Bath and Shower by Category: Value 2017-2022
Table 20 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 22 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 23 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 24 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 25 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Azerbaijan
Supply shortages dampen volume sales
L'Oréal maintains its lead in colour cosmetics
Lip products and new innovative products see healthy current value growth
Healthy constant value growth over forecast period
The trend for eyelashes extensions and gel nails put a dent in retail value sales of mascara and nail products
Clean movement gathers momentum
Table 28 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Azerbaijan
Volume sales higher than before pandemic
Sprays dominate, in spite of negative impact on environment
Muted growth, as deodorants near maturity
Opportunity for emergence of private label
Gradual shift to roll-ons over forecast period
Table 37 Sales of Deodorants by Category: Value 2017-2022
Table 38 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 40 NBO Company Shares of Deodorants: % Value 2018-2022
Table 41 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 42 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 43 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 45 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Azerbaijan
Full opening up of society benefits depilatories
Procter & Gamble continues to lead depilatories
Razors and hair removers/bleaches split lower- and higher-income consumers
Healthy constant value growth in what is an immature product area
Opportunity for private label to emerge
Muted growth for beauty salons benefits retail
Table 46 Sales of Depilatories by Category: Value 2017-2022
Table 47 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 48 NBO Company Shares of Depilatories: % Value 2018-2022
Table 49 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 50 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Azerbaijan
Sharp fall in volume sales, as inflation bites and trade disrupted
Increase in indirect imports as normal trade routes disrupted
Premium suffers bigger volume decline
Recovery of fragrances over forecast period
Mass fragrances faces competition from cheaper perfumed oils
E-commerce continues to gain value share
Table 52 Sales of Fragrances by Category: Value 2017-2022
Table 53 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Fragrances: % Value 2018-2022
Table 55 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 58 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Azerbaijan
Fall in volume sales, as inflation bites
Global brands still dominate
Cheaper brands gaining value share in salon professional hair care
Healthy outlook over forecast period
Potential growth for hair loss treatments
Product launches expected in the natural and organic sphere
Table 60 Sales of Hair Care by Category: Value 2017-2022
Table 61 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 63 NBO Company Shares of Hair Care: % Value 2018-2022
Table 64 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 65 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 66 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 68 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 69 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 70 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Azerbaijan
Degree of trading down due to high inflation
Multinationals lead men’s grooming
Premium men’s fragrances hit hardest
Moderate outlook over forecast period
Opportunity for private label to emerge
Men’s grooming will become segmented and specialised
Table 71 Sales of Men’s Grooming by Category: Value 2017-2022
Table 72 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 73 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 74 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 75 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 76 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 77 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 78 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 79 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Azerbaijan
Increased volume sales, as society opens up
Competitive landscape remains stable
Several new product launches in 2022
Rosy outlook over forecast period
Dental floss and mouthwash see healthy growth
Battery toothbrushes see some growth
Table 80 Sales of Oral Care by Category: Value 2017-2022
Table 81 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 82 Sales of Toothbrushes by Category: Value 2017-2022
Table 83 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 85 NBO Company Shares of Oral Care: % Value 2018-2022
Table 86 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 87 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 88 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 90 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Azerbaijan
Soaring inflation dampens volume sales
Major international players hold largest value shares
Clean and natural labels more prevalent
Healthy outlook over forecast period
Shift towards multifunctional products over forecast period
E-commerce will continue to gain value share
Table 91 Sales of Skin Care by Category: Value 2017-2022
Table 92 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 93 NBO Company Shares of Skin Care: % Value 2018-2022
Table 94 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 95 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 96 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 97 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Azerbaijan
Sun care star performer in 2022
More affordable brands gain value share
Facial care products stealing some value share
Healthy constant value growth over forecast period
Less focus on added benefits due to economic uncertainty
Blurring of lines between skin care and sun care
Table 98 Sales of Sun Care by Category: Value 2017-2022
Table 99 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 100 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 101 NBO Company Shares of Sun Care: % Value 2018-2022
Table 102 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 103 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 104 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 105 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Azerbaijan
Soaring inflation leads to fall in constant value sales
Premium fragrances hardest hit
Cheaper brands gaining value share in salon professional hair care
Positive outlook, once inflation more controlled
Domestic production continues to be limited
Premium dermocosmetics see healthy growth
Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Azerbaijan
Higher growth for mass than premium, due to soaring inflation
Mass benefits from less visits to salons
Emergence of private label, particularly in bar soap
Moderate outlook over forecast period
Domestic production continues to be limited.
Lingering impact of pandemic continues to influence consumer behaviour over forecast period
Table 112 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 113 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 114 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 115 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027