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Country Report

China Flag Beauty and Personal Care in China

| Pages: 155

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Growing income and awareness of personal appearance support the strong growth

Beauty and personal care maintained its strong current value growth in 2013, benefited by growing household income and rising awareness of personal appearance and wellbeing among Chinese consumers. Oral care, hair care and bath and shower, daily necessities in most personal hygiene routines, saw steady market demand, resulting in healthy value growth. Skin care, the largest category in value terms, also recorded robust growth, thanks to frequent new launches and consumers’ constant pursuit of looking fairer and younger.

More specifically targeted categories witness more robust growth

With growing consumer sophistication, more specifically targeted categories, such as baby and child-specific products and men’s grooming, experienced double-digit current value growth in 2013. More parents are choosing age-specific personal care products for their children in China, while more male consumers have started to accept gender-specific products to achieve better personal care. Women are still the major purchasers for both baby and child-specific products and men’s grooming at present.

Fiercer competition leads to the exit of Revlon and Garnier from China

In spite of the great market potential in beauty and personal care, competition has been increasingly fierce, particularly in the mass segment, where the majority of domestic players are present, competing with their extensive product portfolios and competitive pricing. As such, Revlon and Garnier announced their exit from the domestic market in late 2013 and early 2014, respectively, due to lacklustre performance. More attention has been put on the mid- and high-end market, where competition is less ferocious and profit margin is higher, with frequent new launches especially from multinationals.

Hypermarkets, department stores and internet retailing are the top three channels

Hypermarkets and department stores continue to be the top two leading distribution channels for beauty and personal care products in China, targeting mass and premium products, respectively. Internet retailing, albeit with a later debut in the market, has grown the fastest of all channels, to surpass direct selling to become the third most important distribution channel for beauty and personal care in China in 2013. Convenient home delivery services, easy comparison of products and competitive pricing, as well as manufacturers’ active engagement in this emerging channel have underpinned the robust growth of internet retailing for beauty and personal care in 2013.

Stronger forecast constant value CAGR is expected

Beauty and personal care market is expected to experience an even stronger constant value CAGR from 2013 to 2018 than that for the review period, mainly driven by solid market demand from the increasing number of consumers concerned about improving their appearance and maintaining youthful complexions even as they age. Rising disposable income will strongly underpin the premiumisation trend in the beauty and personal care market, which will also accelerate value growth momentum over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Beauty and Personal Care in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in China?
  • What are the major brands in China?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Growing income and awareness of personal appearance support the strong growth

More specifically targeted categories witness more robust growth

Fiercer competition leads to the exit of Revlon and Garnier from China

Hypermarkets, department stores and internet retailing are the top three channels

Stronger forecast constant value CAGR is expected

KEY TRENDS AND DEVELOPMENTS

More intense competition leads to changing competitive landscape

More focus to be put on mid and high end for new growth engines and higher profit margins

The convenience trend as an important growth engine

Effective marketing crucial to boost sales

Market segmentation boosts sales

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 5 Sales of Beauty and Personal Care by Region: Value 2008-2013
  • Table 6 Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013
  • Table 7 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 8 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 9 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 10 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 11 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 12 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 13 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 15 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 16 Forecast Sales of Beauty and Personal Care by Region: Value 2013-2018
  • Table 17 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Beauty and Personal Care in China - Company Profiles

Amway (China) Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Amway (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Amway (China) Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Amway (China) Co Ltd: Competitive Position 2013

L'Oréal China in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 L’Oréal China: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 L’Oréal China: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 7 L’Oréal China: Competitive Position 2013

Nu Skin (China) Daily-Use & Health Products Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nu Skin (China) Daily-Use & Health Products Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Nu Skin (China) Daily-Use & Health Products Co Ltd: Competitive Position 2013

Procter & Gamble (Guangzhou) Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Procter & Gamble (Guangzhou) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Procter & Gamble (Guangzhou) Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2013

Sephora (Shanghai) Cosmetic Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Sephora (Shanghai) Cosmetic Co Ltd: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 14 Sephora (Shanghai) Cosmetic Co Ltd: Competitive Position 2013

Shanghai Jahwa United Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Shanghai Jahwa United Co Ltd: Key Facts
  • Summary 16 Shanghai Jahwa United Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Shanghai Jahwa United Co Ltd: Competitive Position 2013

Shiseido China Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Shiseido China Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 19 Shiseido China Co Ltd: Competitive Position 2013

Baby and Child-specific Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 18 Sales of Baby and Child-specific Products by Category: Value 2008-2013
  • Table 19 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
  • Table 20 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
  • Table 21 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
  • Table 23 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2010-2013
  • Table 24 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
  • Table 25 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2010-2013
  • Table 26 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 27 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 28 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018

Bath and Shower in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 29 Sales of Bath and Shower by Category: Value 2008-2013
  • Table 30 Sales of Bath and Shower by Category: % Value Growth 2008-2013
  • Table 31 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
  • Table 32 NBO Company Shares of Bath and Shower: % Value 2009-2013
  • Table 33 LBN Brand Shares of Bath and Shower: % Value 2010-2013
  • Table 34 LBN Brand Shares of Premium Bath and Shower: % Value 2010-2013
  • Table 35 Forecast Sales of Bath and Shower by Category: Value 2013-2018
  • Table 36 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Colour Cosmetics in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Sales of Colour Cosmetics by Category: Value 2008-2013
  • Table 39 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
  • Table 40 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
  • Table 41 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
  • Table 42 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
  • Table 43 LBN Brand Shares of Eye Make-up: % Value 2010-2013
  • Table 44 LBN Brand Shares of Facial Make-up: % Value 2010-2013
  • Table 45 LBN Brand Shares of Lip Products: % Value 2010-2013
  • Table 46 LBN Brand Shares of Nail Products: % Value 2010-2013
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018

Deodorants in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 51 Sales of Deodorants by Category: Value 2008-2013
  • Table 52 Sales of Deodorants by Category: % Value Growth 2008-2013
  • Table 53 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
  • Table 54 NBO Company Shares of Deodorants: % Value 2009-2013
  • Table 55 LBN Brand Shares of Deodorants: % Value 2010-2013
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2010-2013
  • Table 57 Forecast Sales of Deodorants by Category: Value 2013-2018
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018

Depilatories in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Depilatories by Category: Value 2008-2013
  • Table 61 Sales of Depilatories by Category: % Value Growth 2008-2013
  • Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2008-2013
  • Table 63 NBO Company Shares of Depilatories: % Value 2009-2013
  • Table 64 LBN Brand Shares of Depilatories: % Value 2010-2013
  • Table 65 Forecast Sales of Depilatories by Category: Value 2013-2018
  • Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2013-2018

Fragrances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of Fragrances by Category: Value 2008-2013
  • Table 68 Sales of Fragrances by Category: % Value Growth 2008-2013
  • Table 69 NBO Company Shares of Fragrances: % Value 2009-2013
  • Table 70 LBN Brand Shares of Fragrances: % Value 2010-2013
  • Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
  • Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
  • Table 73 Forecast Sales of Fragrances by Category: Value 2013-2018
  • Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018

Hair Care in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 75 Sales of Hair Care by Category: Value 2008-2013
  • Table 76 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 77 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 78 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 79 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 80 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 81 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 82 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 83 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 84 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 85 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 86 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 87 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 88 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Men's Grooming in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 89 Sales of Men’s Grooming by Category: Value 2008-2013
  • Table 90 Sales of Men’s Grooming by Category: % Value Growth 2008-2013
  • Table 91 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
  • Table 92 NBO Company Shares of Men’s Grooming: % Value 2009-2013
  • Table 93 LBN Brand Shares of Men’s Grooming: % Value 2010-2013
  • Table 94 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
  • Table 95 Forecast Sales of Men’s Grooming by Category: Value 2013-2018
  • Table 96 Forecast Sales of Men’s Grooming by Category: % Value Growth 2013-2018

Oral Care in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 97 Sales of Oral Care by Category: Value 2008-2013
  • Table 98 Sales of Oral Care by Category: % Value Growth 2008-2013
  • Table 99 Sales of Toothbrushes by Category: Value 2008-2013
  • Table 100 Sales of Toothbrushes by Category: % Value Growth 2008-2013
  • Table 101 Sales of Toothpaste by Type: % Value Breakdown 2009-2013
  • Table 102 NBO Company Shares of Oral Care: % Value 2009-2013
  • Table 103 LBN Brand Shares of Oral Care: % Value 2010-2013
  • Table 104 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2010-2013
  • Table 105 LBN Brand Shares of Toothpaste: % Value 2010-2013
  • Table 106 Forecast Sales of Oral Care by Category: Value 2013-2018
  • Table 107 Forecast Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 108 Forecast Sales of Toothbrushes by Category: Value 2013-2018
  • Table 109 Forecast Sales of Toothbrushes by Category: % Value Growth 2013-2018

Sets/Kits in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 110 Sales of Sets/Kits: Value 2008-2013
  • Table 111 Sales of Sets/Kits: % Value Growth 2008-2013
  • Table 112 Sales of Sets/Kits by Premium vs Mass: % Value 2008-2013
  • Table 113 NBO Company Shares of Sets/Kits: % Value 2009-2013
  • Table 114 LBN Brand Shares of Sets/Kits: % Value 2010-2013
  • Table 115 LBN Brand Shares of Premium Sets/Kits: % Value 2010-2013
  • Table 116 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: Value 2013-2018
  • Table 117 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: % Value Growth 2013-2018
  • Table 118 Forecast Sales of Sets/Kits by Premium vs Mass: % Value 2013-2018

Skin Care in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 119 Sales of Skin Care by Category: Value 2008-2013
  • Table 120 Sales of Skin Care by Category: % Value Growth 2008-2013
  • Table 121 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 122 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 123 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 124 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 125 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 126 NBO Company Shares of Skin Care: % Value 2009-2013
  • Table 127 LBN Brand Shares of Skin Care: % Value 2010-2013
  • Table 128 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
  • Table 129 LBN Brand Shares of Anti-agers: % Value 2010-2013
  • Table 130 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
  • Table 131 LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
  • Table 132 LBN Brand Shares of Premium Skin Care: % Value 2010-2013
  • Table 133 Forecast Sales of Skin Care by Category: Value 2013-2018
  • Table 134 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 135 Forecast Sales of Skin Care by Premium vs Mass: % Value 2013-2018

Sun Care in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 136 Sales of Sun Care by Category: Value 2008-2013
  • Table 137 Sales of Sun Care by Category: % Value Growth 2008-2013
  • Table 138 Sales of Sun Care by Premium vs Mass: % Value 2008-2013
  • Table 139 NBO Company Shares of Sun Care: % Value 2009-2013
  • Table 140 LBN Brand Shares of Sun Care: % Value 2010-2013
  • Table 141 LBN Brand Shares of Premium Sun Care: % Value 2010-2013
  • Table 142 Forecast Sales of Sun Care by Category: Value 2013-2018
  • Table 143 Forecast Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 144 Forecast Sales of Sun Care by Premium vs Mass: % Value 2013-2018

Segmentation

This market research report includes the following:

  • Beauty and Personal Care
    • Baby and Child-specific Products
      • Baby and Child-specific Hair Care
      • Baby and Child-specific Skin Care
      • Baby and Child-specific Sun Care
      • Baby and Child-specific Toiletries
        • Baby Wipes
        • Medicated Baby and Child-specific Products
        • Nappy (Diaper) Rash Treatments
      • Bath and Shower
        • Bar Soap
        • Bath Additives
          • Bath Foam/Gel
          • Bath Oil/Pearls
          • Bath Salts/Powder
          • Other Bath Additives
        • Body Wash/Shower Gel
        • Intimate Hygiene
          • Intimate Washes
          • Intimate Wipes
        • Liquid Soap
        • Talcum Powder
      • Colour Cosmetics
        • Eye Make-Up
          • Eye Liner/Pencil
            • Eye Shadow
              • Mascara
                • Other Eye Make-Up
                • Facial Make-Up
                  • Blusher/Bronzer/Highlighter
                    • Foundation/Concealer
                      • Powder
                        • Other Facial Make-Up
                        • Lip Products
                          • Lip Gloss
                            • Lip Liner/Pencil
                              • Lipstick
                                • Other Lip Products
                                • Nail Products
                                  • Nail Polish
                                    • Nail Treatments/Strengthener
                                      • Polish Remover
                                        • Other Nail Products
                                      • Deodorants
                                        • Deodorant Creams
                                        • Deodorant Pumps
                                        • Deodorant Roll-Ons
                                        • Deodorant Sprays
                                        • Deodorant Sticks
                                        • Deodorant Wipes
                                      • Depilatories
                                        • Hair Removers/Bleaches
                                        • Women's Pre-Shave
                                        • Women's Razors and Blades
                                      • Fragrances
                                        • Premium Fragrances
                                          • Premium Men's Fragrances
                                          • Premium Women's Fragrances
                                          • Premium Unisex Fragrances
                                        • Mass Fragrances
                                          • Mass Men's Fragrances
                                          • Mass Women's Fragrances
                                          • Mass Unisex Fragrances
                                      • Hair Care
                                        • 2-in-1 Products
                                        • Colourants
                                        • Conditioners
                                        • Hair Loss Treatments
                                        • Perms and Relaxants
                                        • Salon Hair Care
                                        • Shampoos
                                          • Medicated Shampoos
                                          • Standard Shampoos
                                        • Styling Agents
                                      • Men's Grooming
                                        • Men's Shaving
                                          • Men's Post-Shave
                                          • Men's Pre-Shave
                                          • Men's Razors and Blades
                                        • Men's Toiletries
                                          • Men's Bath and Shower
                                            • Premium Men's Bath and Shower
                                            • Mass Men's Bath and Shower
                                          • Men's Deodorants
                                            • Premium Men's Deodorants
                                            • Mass Men's Deodorants
                                          • Men's Hair Care
                                            • Premium Men's Hair Care
                                            • Mass Men's Hair Care
                                          • Men's Skin Care
                                            • Premium Men's Skin Care
                                            • Mass Men's Skin Care
                                      • Oral Care
                                        • Dental Floss
                                        • Denture Care
                                          • Mouth Fresheners
                                          • Mouthwashes/Dental Rinses
                                          • Tooth Whiteners
                                          • Toothbrushes
                                            • Manual Toothbrushes
                                            • Power Toothbrushes
                                              • Battery Toothbrushes
                                                • Battery Toothbrush Replacement Heads
                                                • Battery Toothbrush Units
                                              • Electric Toothbrushes
                                                • Electric Toothbrush Replacement Heads
                                                • Electric Toothbrush Units
                                          • Toothpaste
                                        • Oral Care Excl Power Toothbrushes
                                        • Skin Care
                                          • Body Care
                                            • Firming/Anti-Cellulite Body Care
                                              • Premium Firming/Anti-Cellulite Body Care
                                              • Mass Firming/Anti-Cellulite Body Care
                                            • General Purpose Body Care
                                              • Premium General Purpose Body Care
                                              • Mass General Purpose Body Care
                                          • Facial Care
                                            • Acne Treatments
                                              • Premium Acne Treatments
                                              • Mass Acne Treatments
                                            • Face Masks
                                              • Premium Face Masks
                                              • Mass Face Masks
                                            • Facial Cleansers
                                              • Liquid/Cream/Gel/Bar Cleansers
                                                • Premium Liquid/Cream/Gel/Bar Cleansers
                                                • Mass Liquid/Cream/Gel/Bar Cleansers
                                              • Facial Cleansing Wipes
                                                • Premium Facial Cleansing Wipes
                                                • Mass Facial Cleansing Wipes
                                            • Facial Moisturisers
                                              • Premium Facial Moisturisers
                                              • Mass Facial Moisturisers
                                            • Lip Care
                                              • Premium Lip Care
                                              • Mass Lip Care
                                            • Anti-Agers
                                              • Premium Anti-Agers
                                              • Mass Anti-Agers
                                            • Toners
                                              • Premium Toners
                                              • Mass Toners
                                          • Hand Care
                                            • Premium Hand Care
                                            • Mass Hand Care
                                        • Sun Care
                                          • Aftersun
                                            • Self-Tanning
                                              • Sun Protection
                                              • Sets/Kits
                                              • Premium Beauty and Personal Care
                                                • Premium Baby and Child-specific Products
                                                • Premium Bath and Shower
                                                • Premium Colour Cosmetics
                                                  • Premium Deodorants
                                                  • Premium Fragrances
                                                    • Premium Men's Fragrances
                                                    • Premium Women's Fragrances
                                                    • Premium Unisex Fragrances
                                                  • Premium Hair Care
                                                  • Premium Skin Care
                                                    • Premium Body Care
                                                      • Premium Firming/Anti-Cellulite Body Care
                                                      • Premium General Purpose Body Care
                                                    • Premium Facial Care
                                                      • Premium Acne Treatments
                                                      • Premium Face Masks
                                                      • Premium Facial Cleansing Wipes
                                                      • Premium Facial Moisturisers
                                                      • Premium Lip Care
                                                      • Premium Liquid/Cream/Gel/Bar Cleansers
                                                      • Premium Anti-Agers
                                                      • Premium Toners
                                                    • Premium Hand Care
                                                  • Premium Sun Care
                                                    • Premium Sets/Kits
                                                  • Mass Beauty and Personal Care
                                                    • Mass Baby and Child-specific Products
                                                    • Mass Bath and Shower
                                                    • Mass Colour Cosmetics
                                                      • Mass Deodorants
                                                      • Mass Fragrances
                                                        • Mass Men's Fragrances
                                                        • Mass Women's Fragrances
                                                        • Mass Unisex Fragrances
                                                      • Mass Hair Care
                                                      • Mass Skin Care
                                                        • Mass Body Care
                                                          • Mass Firming/Anti-Cellulite Body Care
                                                          • Mass General Purpose Body Care
                                                        • Mass Facial Care
                                                          • Mass Acne Treatments
                                                          • Mass Face Masks
                                                          • Mass Facial Cleansing Wipes
                                                          • Mass Facial Moisturisers
                                                          • Mass Lip Care
                                                          • Mass Liquid/Cream/Gel/Bar Cleansers
                                                          • Mass Anti-Agers
                                                          • Mass Toners
                                                        • Mass Hand Care
                                                      • Mass Sun Care
                                                        • Mass Sets/Kits

                                                    Statistics Included

                                                    For each category and subcategory you will receive the following data in Excel format:

                                                    From Passport

                                                    • Market Sizes
                                                    • Company Shares
                                                    • Brand Shares
                                                    • Distribution
                                                    • Pricing
                                                    • Analysis by Type
                                                    • Premium vs Mass
                                                    • Sun Protection by Factor

                                                    Market size details:

                                                    • Retail volume
                                                    • Retail volume % growth
                                                    • Retail volume per capita
                                                    • Retail value retail selling price % growth
                                                    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price % growth
                                                    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail volume alternative
                                                    • Retail volume alternative % growth
                                                    • Retail volume alternative per capita

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