Strong value growth continues, with steady demand
Beauty and personal care continued its vigorous current value growth in China in 2012, due to rising disposable incomes and growing awareness of personal hygiene and outer appearance. In addition to strong value growth across the board, skin care, baby and child-specific products and men’s grooming recorded double-digit current value growth, due to strong consumer demand for specifically targeted personal care products, and the rising demand for a fairer, younger and more rejuvenated appearance, especially amongst women.
Rising incomes and pursuit of personal wellbeing fuel the premiumisation trend
Growing disposable incomes and the rising pursuit of personal wellbeing underpinned the premiumisation trend in beauty and personal care. More consumers were inclined to trade up to high-end products for better quality and efficacy, resulting in the more robust value growth of premium cosmetics than mass cosmetics in 2012. In line with this trend, many of the leading players unveiled or launched premium and even luxury new products in beauty and personal care, represented by Aupres Premium from Shiseido and Osiao from Estée Lauder.
Multinationals further consolidate the market, with stronger competition
Multinationals, represented by Procter & Gamble, L’Oréal and Shiseido, continued to take the lead in beauty and personal care in 2012, marginalising most domestic players, except Shanghai Jahwa United, which continued to see a stellar performance in beauty and personal care in 2012, with popular brands such as Liushen, Herborist and gf. With the saturating market in higher-tier cities, the competition was even fiercer, and increasingly intense competition was also witnessed in second- and third-tier cities, with stronger penetration of multinationals into lower-tier markets over the review period.
Internet retailing rockets, with new players in e-commerce
Many players have prioritised internet retailing as an alternative distribution channel outside the traditional retail channels for beauty and personal care products, leading to rocketing growth in value sales via internet retailing in 2012. The large population, with a steadily growing number of internet surfers in China, has formed a solid consumer base for online sales of beauty and personal care products, with the leading players setting up their own official online shopping platforms over the review period, in addition to opening flagship stores in leading B2C platforms such as Tmall.com in China.
Healthy value growth over the forecast period
A healthy constant value CAGR is expected over the forecast period for overall beauty and personal care in China, driven by improving living standards and rising consciousness of personal grooming. Unit prices are expected to inch up, due to the rising costs of raw materials, logistics and labour, in addition to the premiumisation trend. Baby and child-specific products, men’s grooming and premium cosmetics are expected to continue to register double-digit constant value CAGRs in the forecast period, due to strong market demand.
Samples (FAQs about samples):
Sample Beauty and Personal Care Market Research Report
Sample Beauty and Personal Care Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in China for free:
The Beauty and Personal Care in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Beauty and Personal Care in China?
- What are the major brands in China?
- How are sales of mass versus premium beauty products evolving?
- What are the key shifts in retail channel distribution?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Beauty and Personal Care market research database.