Beauty and Personal Care in Costa Rica
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Costa Rica
Cost and convenience key to attracting consumers
Global players maintain their lead in 2022
Smaller brands compete with lower prices
Potential with product variety expansion
Promotions to become increasingly important to appeal to price-sensitive consumers
Smaller, lesser-known brands set grow as inflation continues to rise
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Costa Rica
Shower gel is becoming more widely accepted, whilst hand sanitiser boom comes to an end
Bar soap offers hydration benefits
Bundling is used as a strategy to increase share
Intimate hygiene products to continue to grow with rising consumer awareness
Hand sanitiser no longer considered essential
Body scrubs and exfoliants have room to grow
Table 19 Sales of Bath and Shower by Category: Value 2017-2022
Table 20 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 22 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 23 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 24 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Costa Rica
Growth of nail polish thanks to increasing product variety, including vegan nail polish
Supermarkets and hypermarkets face competition from mixed retailers, while direct sales face competition from small operators
Major global and regional players maintain their competitive edge
Despite declaring bankruptcy, Revlon continues to compete in modern retailers
The direct selling workforce is expected to become younger
Growth of clean and vegan products
Table 27 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Costa Rica
Waning brand loyalty as consumers look to economise
Clinical strength products are trusted for extra protection; however, more caring products are emerging
International brands maintain their competitive edge in deodorants in a difficult climate
Consumers increasingly swayed by promotions and low prices
Spray deodorant and roll-on growth may slow
Focus on nutrition and skin care
Table 36 Sales of Deodorants by Category: Value 2017-2022
Table 37 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 39 NBO Company Shares of Deodorants: % Value 2018-2022
Table 40 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 41 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Costa Rica
High prices limit consumption of products that are not considered essential
Gillette offers protection for sensitive skin
Bundling continues to be a common practice
Higher-income consumers increasingly opt for permanent hair removal
Smaller, inexpensive brands will continue to gain traction
Recovery of tourism expected to support sales of depilatories
Table 44 Sales of Depilatories by Category: Value 2017-2022
Table 45 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Depilatories: % Value 2018-2022
Table 47 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 48 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Costa Rica
Return to the “normal” drives healthy growth of fragrances in 2022
Direct sellers see sales of fragrances resume after the pandemic and maintain their category lead in 2022
More economical options grow due to inflationary pressures
Trading down and increasing importance of discounts
Unisex fragrances may record growth
Growing competition from informal sector
Table 50 Sales of Fragrances by Category: Value 2017-2022
Table 51 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Fragrances: % Value 2018-2022
Table 53 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 56 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Costa Rica
Price becomes more important than ever in 2022
Global players dominate shampoo and conditioner products
Local Bioland brand has a notable presence in hair gel
As consumers return to hair salons, modern retailer hair colourants will need to continue offering discounts
New “nutritional” ingredient claims are expected on hair products
Innovation to beat price competition
Table 58 Sales of Hair Care by Category: Value 2017-2022
Table 59 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 61 NBO Company Shares of Hair Care: % Value 2018-2022
Table 62 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 66 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Costa Rica
Barbershops are back in business
Increasing variety of men’s deodorants and rising availability of men’s products in general in modern retailers
International manufacturers maintain their lead in 2022
Rising importance of price over the forecast period
Room for growth of men’s hair care in modern retailers
“Good enough for the whole family” products may impact male-specific products
Table 69 Sales of Men’s Grooming by Category: Value 2017-2022
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 73 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Costa Rica
Downtrading within products of the same brand as consumers seek to economise
Activated charcoal increasingly popular
Multinationals continue to lead with their top-of-mind brands
More electric toothbrushes are expected to enter market
Toothbrush bundling is very common and is expected to continue
Global players will continue to dominate toothpaste with their trusted brands
Table 78 Sales of Oral Care by Category: Value 2017-2022
Table 79 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 80 Sales of Toothbrushes by Category: Value 2017-2022
Table 81 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 83 NBO Company Shares of Oral Care: % Value 2018-2022
Table 84 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 85 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Costa Rica
Dermocosmetics competing heavily with premium products in 2022
Multi-benefit products increasingly popular, offering convenience and value for money
Dermatologists have their own pharmacies
Anti-age serums set to grow
Significant investment in La Roche Posay is expected to grow brand awareness
Rising demand for effective ingredients, including hyaluronic acid
Table 89 Sales of Skin Care by Category: Value 2017-2022
Table 90 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 91 NBO Company Shares of Skin Care: % Value 2018-2022
Table 92 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 94 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Costa Rica
Resumption of tourism boosts category growth in 2022
While still niche, more self-tanning products are now available
New players and varieties compete
Environmentally-friendly claims increasingly important in sun care
Increasing product variety to drive growth
Tourism will boost future sales, especially those of trusted global players
Table 96 Sales of Sun Care by Category: Value 2017-2022
Table 97 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 99 NBO Company Shares of Sun Care: % Value 2018-2022
Table 100 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 101 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 102 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Costa Rica
Dermocosmetics competing with traditional premium skin care brands
Premium fragrances benefit from increased mobility following COVID-19
Growth of unofficial companies offering lower prices; however, Saint Honoré continues to lead a highly fragmented landscape
Trade downs from premium to mass as consumers face increasing financial pressure
Discounting to increasingly influence consumers’ choices as brand loyalty wanes
Growth of informal channels as consumers search for the lowest prices
Table 103 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 104 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 106 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 107 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Costa Rica
Packaging sizes adapted to inflation
Innovation to attract consumers continues, while brand loyalty diminishes
Private label and secondary, smaller brands benefit from declining purchasing power
Contraband set to grow as consumers look for the lowest prices
Increased importance placed on channels as price comparisons grow
Multi-purpose products to see rising availability and popularity, appealing to price-sensitive consumers
Table 109 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 110 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 111 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 112 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 113 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027