Rising living standards in Côte d'Ivoire have boosted demand for beauty and personal care products, leading to positive growth in 2023. Bath and shower, deodorants, fragrances, hair care, cosmetics, and skin care are particularly popular.
Elevated living standards and a burgeoning middle class in Côte d'Ivoire have led to increased exposure to a wide range of beauty and personal care products, which play a pivotal role in everyday life. These products are highly valued and significantly contribute to enhancing individuals' wellbeing and appearance.
Ivorian women tend to place great importance on looking after their hair, and it is common for them to regularly visit beauty salons for hair relaxing, braiding and extensions. Popular styles include extensions with human hair and more natural looks.
Côte d’Ivoire is 130th on the 2021 GCRI. More than two thirds of its coastline is affected by coastal erosion.
Notable in 2022 was the restoration of a 93km stretch of road between Dabou and Grand Lahou, with a contract worth nearly EUR100 million for work that will span 15 months, involving on average 450 people, 50% of whom will be employed as a priority from the local region. VINCI Construction, through its subsidiary Sogea-Satom, was selected by the Côte d’Ivoire Ministry of Equipment and Road Maintenance to restore a stretch of the “Coastal Road” between Dabou and Grand Lahou, connecting the country’s two main port cities (Abidjan and San Pedro).
Over the forecast period, sales of beauty and personal care products in Côte d'Ivoire will continue to experience consistent growth in terms of current value. However, this growth is expected to be primarily driven by increases in unit prices, which are spurred by high inflation resulting from ongoing global economic instability.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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