Beauty and Personal Care in Ecuador
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Ecuador
Strong rebound in sales after 2021 strikes in neighbouring country
Competition intensifies in baby wipes
Stable growth within other baby and child-specific products
Falling birth rates will negatively affect baby and child-specific products
Parents are increasingly concerned about the harmful effects of products
Growth potential in baby wipes due to new entrants
Table 11 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Ecuador
Demand patterns normalise in soap but retail volume sales are still elevated
Body powder recovers after decline during the pandemic
Institutional sales cannibalise hand sanitiser sales
Body powder will struggle to grow in the forecast period
Intimate hygiene brands trying to push intimate wipes
Bath additives lack competitiveness to become mainstream
Table 20 Sales of Bath and Shower by Category: Value 2017-2022
Table 21 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 23 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 24 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 25 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Ecuador
Demand patterns begin to normalise in colour cosmetics post-pandemic
Direct selling faces difficult trading period
Skin care and sun care products pose an alternative to colour cosmetics
Improved economic climate to spur category performance
Competitive landscape heats up to create dynamic growth
Social media to play more fundamental role in colour cosmetics
Table 28 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Ecuador
Frequency of usage rises post-pandemic
Sprays recover as the return of social outings drives demand for fragrances
Low price is essential for the majority of Ecuadorians
Heavy investments from key brands provides barriers to entry
High levels of adoption limits volume growth
Efficiency is key to the success of a brand
Table 37 Sales of Deodorants by Category: Value 2017-2022
Table 38 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 40 NBO Company Shares of Deodorants: % Value 2018-2022
Table 41 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 42 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 44 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Ecuador
Depilatories rebound as consumers go back to normal social life
Hair removers/bleaches remains niche
Women’s razors and blades are considered expensive and less efficient than standard disposables
Depilatories faces stable period but threats remain
Limited competitive set expected to stifle growth
Affordability is key to improving sales
Table 45 Sales of Depilatories by Category: Value 2017-2022
Table 46 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Depilatories: % Value 2018-2022
Table 48 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 49 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Ecuador
Recovery from COVID-19 pandemic
Mass fragrances mostly depend on direct selling
Premium fragrances struggle with sourcing
Cross-border e-commerce sales face healthy growth
Consumers to remain highly price-sensitive
Regular new launches used to draw in consumers
Table 51 Sales of Fragrances by Category: Value 2017-2022
Table 52 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Fragrances: % Value 2018-2022
Table 54 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 57 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Ecuador
Standard shampoos with hair loss claims to expand
Styling agents become part of personal care rituals once again
Colourants continue to perform well as consumers make cutbacks
Herbal products will gain popularity
Influencers to drive hair care trends
Professional hair care expected to see growth
Table 59 Sales of Hair Care by Category: Value 2017-2022
Table 60 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 62 NBO Company Shares of Hair Care: % Value 2018-2022
Table 63 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 67 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Ecuador
Rise in standard shampoos claiming to help prevent hair loss
Beard care products strike greater relevancy
Styling agents back in vogue as consumers return to socialising
Men will increasingly look for male-specific grooming products
Direct selling companies expected to increase men’s grooming portfolios
Men’s deodorants will compete on efficiency
Table 70 Sales of Men’s Grooming by Category: Value 2017-2022
Table 71 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 74 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 75 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 77 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 78 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Ecuador
Budget brands gain retail value share
Toothbrush prices rise in line with costs of raw materials
Dental floss volume sales fall in 2022 after bumper year in 2020
Dynamic growth in oral care will drive growth
Affordable brands expected to gain retail value share
Sustainable developments anticipated in oral care
Table 79 Sales of Oral Care by Category: Value 2017-2022
Table 80 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 81 Sales of Toothbrushes by Category: Value 2017-2022
Table 82 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 84 NBO Company Shares of Oral Care: % Value 2018-2022
Table 85 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 86 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Ecuador
Pharmacy expansion boosts skin care sales
Competitive landscape heats up in skin care
Facial care is main focus for consumers
Younger generations are increasingly concerned about their skin
Affordable products drive growth of skin care
Dermocosmetics face promising outlook
Table 90 Sales of Skin Care by Category: Value 2017-2022
Table 91 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 92 NBO Company Shares of Skin Care: % Value 2018-2022
Table 93 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 94 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 95 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Ecuador
Sun care recovers as consumers resume travel
Sun care meets the needs of two core target audiences
Unit prices stabilise despite inflationary and cost pressures
Social media will be key to reach new generations
Sun care will compete with colour cosmetics
A thriving competitive landscape will support category growth
Table 97 Sales of Sun Care by Category: Value 2017-2022
Table 98 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 99 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 100 NBO Company Shares of Sun Care: % Value 2018-2022
Table 101 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 102 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Ecuador
Premium fragrances rebound but are limited due to prices
L'Oréal drives development of premium segment in Ecuador
Ecuador offers small but attractive premium segment due to currency stability
Socio-economic factors will limit growth in premium segment
Cross-border e-commerce will cannibalise sales within Ecuador
Premium affordable presentations are threat to premium brands
Table 104 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 105 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 106 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 107 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Ecuador
Mass fragrances and colour cosmetics remain dependent on direct selling
Inflation has uneven impact on different categories
Mass dermocosmetics make steady progress
Direct selling expected to make recovery
Hard discounters and private label emerge during the crisis
Digital to gain more relevance in mass segment
Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027