Beauty and personal care shows no signs of slowdown
Beauty and personal care continued to show consistent growth in value terms in 2012, driven mainly by the uptake of higher-priced products with new claims by urban consumers, and new consumers in second- and third-tier cities, who continued to show greater interest in self-grooming. To leverage the consumer base in second-tier cities, the leading companies continued to introduce products in smaller pack sizes and innovative pack formats to stimulate interest and increase the desire to try out such products.
Beauty and personal care becomes more gender-specific
Beauty and personal care products became increasingly gender-specific during 2012. This was driven by the desire to meet the needs of urban men, who were becoming increasingly appearance-conscious, and looked for male-specific products. Leading companies such as ITC and Hindustan Unilever introduced ranges of male-specific bath and shower products, in addition to the already growing ranges of men’s skin care products which were available, in their aim to capitalise on the growing opportunities in this category.
New launches and promotions intensify the competition
Although beauty and personal care remained fragmented, international manufacturers maintained their lead in 2012. With a range of new launches in shower gel, anti-agers, facial cleansers and moisturisers, manufacturers continued to encourage consumers to try out different brands. Many manufacturers started to push their products at points of sale by offering promotional discounts and offers such as conditioners free with shampoos.
Independent small grocers maintains its lead, whilst direct selling increases further
Independent small grocers continued to be the largest channel for sales of beauty and personal care products in 2012. Since the majority of consumers still reside in second- and third-tier cities, where neighbourhood stores are dominant, independent small grocers continued to lead. Interestingly, the contribution of direct selling to overall value sales recorded a significant rise, as direct sellers including Avon continued to strengthen their roots in southern states, and also in second-tier cities such as Meerut and Kanpur.
Beauty and personal care is expected to show consistent growth
Beauty and personal care is expected to maintain consistent growth over the forecast period, as consumers will continue to spend more on personal grooming. In addition, manufacturers will continue to launch new products at different price points, which will help them to gain volume sales and also margins. The majority of growth, however, will come from new consumers, who will increasingly try out different products over the forecast period.
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The Beauty and Personal Care in India market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Beauty and Personal Care in India?
- What are the major brands in India?
- How are sales of mass versus premium beauty products evolving?
- What are the key shifts in retail channel distribution?
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This industry report originates from Passport, our Beauty and Personal Care market research database.