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Country Report

Iran Flag Beauty and Personal Care in Iran

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Low volume bases in most beauty and personal care categories result in high growth potential

Iran’s key beauty and personal care categories remain at an incipient stage of development and consumer awareness of many different beauty and care products remains very low. This is the main reason for the high growth potential which remains in beauty and personal care in Iran. Categories such as skin care, sun care, deodorants, depilatories and men’s grooming are the categories with the lowest volume and value bases. Meanwhile, beauty and personal care remains one of the most profitable fmcg industries for Iranian importers. Greater knowledge and higher awareness of these products among Iranian consumers led to considerable growth towards the end of the review period, among the highest growth in the beauty and personal care industry of any country in the middle east north Africa region. At the same time, average unit prices continued to rise towards the end of the review period as a consequence of high inflation and this contributed considerably to current value growth in 2012.

Significant decline in purchasing power has a very negative effect on growth

The Iranian economy continued to suffer from several major issues during 2012. International sanctions were tightened, targeting the country’s vital oil industry and this accelerated the ongoing devaluation of the Iranian rial. The exchange value of the rial declined by more than 70% in just one year, which tripled the unit prices charged for the majority of imported products and brands. Consumers with fixed incomes were suddenly faced with not being able to pay for imported brands anymore, which left them no choice but to sue domestic products, which are now much more affordable. This had a very negative effect on value growth across all beauty and personal care categories in 2012.

Multinational companies face numerous difficulties due to adverse political situation

International sanctions in response to Iran’s research into the development of nuclear reactors and the unexpected hostility of the new Iranian government to multinational companies are becoming serious threats to the activities of the country’s major beauty and personal care suppliers, especially the importers of key brands. One other very important problem is new restrictions on the transfer of foreign currency into Iranian bank accounts, which is stemming from the placing of sanctions on certain Iranian banks. Widespread smuggling and the rising popularity of fake and counterfeit products also represent a threat to the activities of Iran’s best-known multinational beauty and personal care brands during 2012.

Further expansion of supermarkets and hypermarkets plays a key role in the growth of beauty and personal care in Iran

During the review period, supermarkets and hypermarkets became the leading distribution channels for the sale of products in many different categories and fmcg industries, notably packaged food and beauty and personal care, among several other industries. This shift away from traditional grocery retailing channels towards modern grocery retailing represents an important step for Iran’s supermarkets and boosted the performance of beauty and personal care in Iran towards the end of the review period. Due to the expansion of supermarkets and hypermarkets, retail shelves have became an excellent showcase for products in terms of visibility and availability as new products can be introduced to end consumers without the huge cost involved with media advertising.

Further Growth in future is totally dependent on political situation of the country

Growth in beauty and personal care during the forecast period is set to remain entirely dependent on Iran’s political situation as well as the general state of the country’s economy. If International sanctions continue to tighten, many multinational companies can be expected to withdraw from Iran and consumers will be forced to switch to the basic offerings of domestic brands. Consumer purchasing power, meanwhile, is set to come under immense pressure because of the country’s high inflation rate. As inflation in the country is expected to increase at a very rapid rate, a significant proportion of Iran’s middle-income consumers are unlikely to be able to spend money on sophisticated and expensive beauty and personal care items. However, in case of any agreement being struck between Iran and the countries which are behind the international sanctions in response to Iran’s nuclear ambitions, a completely different and much more favourable situation would likely emerge.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Iran for free:

The Beauty and Personal Care in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Iran?
  • What are the major brands in Iran?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Beauty and Personal Care in Iran - Industry Overview

EXECUTIVE SUMMARY

Low volume bases in most beauty and personal care categories result in high growth potential

Significant decline in purchasing power has a very negative effect on growth

Multinational companies face numerous difficulties due to adverse political situation

Further expansion of supermarkets and hypermarkets plays a key role in the growth of beauty and personal care in Iran

Further Growth in future is totally dependent on political situation of the country

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 5 Beauty and Personal Care Company Shares by NBO 2008-2012
  • Table 6 Beauty and Personal Care Company Shares by GBO 2008-2012
  • Table 7 Beauty and Personal Care Brand Shares 2009-2012
  • Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2007-2012
  • Table 9 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2012
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 12 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 13 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Beauty and Personal Care in Iran - Company Profiles

Kaf JSC (Darugar) in Beauty and Personal Care (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Kaf JSC (Darugar): Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Kaf JSC (Darugar): Competitive Position 2012

Pakshoo Co in Beauty and Personal Care (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pakshoo Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Pakshoo Co: Competitive Position 2012

Paxan Co in Beauty and Personal Care (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Paxan Co: Key Facts
  • Summary 7 Paxan Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Paxan Co: Competitive Position 2012

Baby and Child-specific Products in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 14 Sales of Baby and Child-specific Products by Category: Value 2007-2012
  • Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
  • Table 16 Baby and Child-specific Products Premium Vs Mass % Analysis 2007-2012
  • Table 17 Baby and Child-specific Products Company Shares 2008-2012
  • Table 18 Baby and Child-specific Products Brand Shares 2009-2012
  • Table 19 Baby and Child-specific Sun Care Brand Shares 2009-2012
  • Table 20 Baby and Child-specific Products Premium Brand Shares 2009-2012
  • Table 21 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 22 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 23 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2012-2017

Bath and Shower in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Bath and Shower by Category: Value 2007-2012
  • Table 25 Sales of Bath and Shower by Category: % Value Growth 2007-2012
  • Table 26 Bath and Shower Premium Vs Mass % Analysis 2007-2012
  • Table 27 Bath and Shower Company Shares 2008-2012
  • Table 28 Bath and Shower Brand Shares 2009-2012
  • Table 29 Bath and Shower Premium Brand Shares 2009-2012
  • Table 30 Forecast Bath and Shower Premium Vs Mass % Analysis 2012-2017

Colour Cosmetics in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 31 Sales of Colour Cosmetics by Category: Value 2007-2012
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2007-2012
  • Table 33 Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
  • Table 34 Colour Cosmetics Company Shares 2008-2012
  • Table 35 Colour Cosmetics Brand Shares 2009-2012
  • Table 36 Colour Cosmetics Premium Brand Shares 2009-2012
  • Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 39 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2012-2017

Deodorants in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 40 Sales of Deodorants by Category: Value 2007-2012
  • Table 41 Sales of Deodorants by Category: % Value Growth 2007-2012
  • Table 42 Deodorants Premium Vs Mass % Analysis 2007-2012
  • Table 43 Deodorants Company Shares 2008-2012
  • Table 44 Deodorants Brand Shares 2009-2012
  • Table 45 Forecast Sales of Deodorants by Category: Value 2012-2017
  • Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 47 Forecast Deodorants Premium Vs Mass % Analysis 2012-2017

Depilatories in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Depilatories by Category: Value 2007-2012
  • Table 49 Sales of Depilatories by Category: % Value Growth 2007-2012
  • Table 50 Depilatories Company Shares 2008-2012
  • Table 51 Depilatories Brand Shares 2009-2012
  • Table 52 Forecast Sales of Depilatories by Category: Value 2012-2017
  • Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2012-2017

Fragrances in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of Fragrances by Category: Value 2007-2012
  • Table 55 Sales of Fragrances by Category: % Value Growth 2007-2012
  • Table 56 Fragrances Company Shares 2008-2012
  • Table 57 Fragrances Brand Shares 2009-2012
  • Table 58 Men's Premium Fragrances Brand Shares 2009-2012
  • Table 59 Women's Premium Fragrances Brand Shares 2009-2012
  • Table 60 Forecast Sales of Fragrances by Category: Value 2012-2017
  • Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017

Hair Care in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Hair Care by Category: Value 2007-2012
  • Table 63 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 64 Hair Care Premium Vs Mass % Analysis 2007-2012
  • Table 65 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 66 Hair Care Company Shares 2008-2012
  • Table 67 Hair Care Brand Shares 2009-2012
  • Table 68 Hair Care Premium Brand Shares 2009-2012
  • Table 69 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 71 Forecast Hair Care Premium Vs Mass % Analysis 2012-2017

Men's Grooming in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of Men’s Grooming by Category: Value 2007-2012
  • Table 73 Sales of Men’s Grooming by Category: % Value Growth 2007-2012
  • Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2008-2012
  • Table 75 Men’s Grooming Company Shares 2008-2012
  • Table 76 Men’s Grooming Brand Shares 2009-2012
  • Table 77 Men's Razors and Blades Brand Shares 2009-2012
  • Table 78 Forecast Sales of Men's Grooming by Category: Value 2012-2017
  • Table 79 Forecast Sales of Men's Grooming by Category: % Value Growth 2012-2017

Oral Care in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Oral Care by Category: Value 2007-2012
  • Table 81 Sales of Oral Care by Category: % Value Growth 2007-2012
  • Table 82 Sales of Toothbrushes by Type: Value 2007-2012
  • Table 83 Sales of Toothbrushes by Type: % Value Growth 2007-2012
  • Table 84 Sales of Toothpaste by Type: % Value Breakdown 2008-2012
  • Table 85 Oral Care Company Shares 2008-2012
  • Table 86 Oral Care Brand Shares 2009-2012
  • Table 87 Forecast Sales of Oral Care by Category: Value 2012-2017
  • Table 88 Forecast Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 89 Forecast Sales of Toothbrushes by Type: Value 2012-2017
  • Table 90 Forecast Sales of Toothbrushes by Type: % Value Growth 2012-2017

Sets/Kits in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 91 Sales of Sets/Kits: Value 2007-2012
  • Table 92 Sales of Sets/Kits: % Value Growth 2007-2012
  • Table 93 Sets/Kits Premium Vs Mass % Analysis 2007-2012
  • Table 94 Forecast Sales of Sets/Kits: Value 2012-2017
  • Table 95 Forecast Sales of Sets/Kits: % Value Growth 2012-2017
  • Table 96 Forecast Sets/Kits Premium Vs Mass % Analysis 2012-2017

Skin Care in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 97 Sales of Skin Care by Category: Value 2007-2012
  • Table 98 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 99 Skin Care Premium Vs Mass % Analysis 2007-2012
  • Table 100 Skin Care Company Shares 2008-2012
  • Table 101 Skin Care Brand Shares 2009-2012
  • Table 102 Skin Care Premium Brand Shares 2009-2012
  • Table 103 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 104 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 105 Forecast Skin Care Premium Vs Mass % Analysis 2012-2017

Sun Care in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 106 Sales of Sun Care by Category: Value 2007-2012
  • Table 107 Sales of Sun Care by Category: % Value Growth 2007-2012
  • Table 108 Sun Care Premium Vs Mass % Analysis 2007-2012
  • Table 109 Sun Care Company Shares 2008-2012
  • Table 110 Sun Care Brand Shares 2009-2012
  • Table 111 Sun Care Premium Brand Shares 2009-2012
  • Table 112 Forecast Sales of Sun Care by Category: Value 2012-2017
  • Table 113 Forecast Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 114 Forecast Sun Care Premium Vs Mass % Analysis 2012-2017

Segmentation

This market research report includes the following:

  • Beauty and Personal Care
    • Baby and Child-specific Products
      • Baby and Child-specific Hair Care
      • Baby and Child-specific Skin Care
      • Baby and Child-specific Sun Care
      • Baby and Child-specific Toiletries
        • Baby Wipes
        • Medicated Baby and Child-specific Products
        • Nappy (Diaper) Rash Treatments
      • Bath and Shower
        • Bar Soap
        • Bath Additives
          • Bath Foam/Gel
          • Bath Oil/Pearls
          • Bath Salts/Powder
          • Other Bath Additives
        • Body Wash/Shower Gel
        • Intimate Hygiene
          • Intimate Washes
          • Intimate Wipes
        • Liquid Soap
        • Talcum Powder
      • Colour Cosmetics
        • Eye Make-Up
          • Eye Liner/Pencil
            • Eye Shadow
              • Mascara
                • Other Eye Make-Up
                • Facial Make-Up
                  • Blusher/Bronzer/Highlighter
                    • Foundation/Concealer
                      • Powder
                        • Other Facial Make-Up
                        • Lip Products
                          • Lip Gloss
                            • Lip Liner/Pencil
                              • Lipstick
                                • Other Lip Products
                                • Nail Products
                                  • Nail Polish
                                    • Nail Treatments/Strengthener
                                      • Polish Remover
                                        • Other Nail Products
                                      • Deodorants
                                        • Deodorant Creams
                                        • Deodorant Pumps
                                        • Deodorant Roll-Ons
                                        • Deodorant Sprays
                                        • Deodorant Sticks
                                        • Deodorant Wipes
                                      • Depilatories
                                        • Hair Removers/Bleaches
                                        • Women's Pre-Shave
                                        • Women's Razors and Blades
                                      • Fragrances
                                        • Premium Fragrances
                                          • Premium Men's Fragrances
                                          • Premium Women's Fragrances
                                          • Premium Unisex Fragrances
                                        • Mass Fragrances
                                          • Mass Men's Fragrances
                                          • Mass Women's Fragrances
                                          • Mass Unisex Fragrances
                                      • Hair Care
                                        • 2-in-1 Products
                                        • Colourants
                                        • Conditioners
                                        • Hair Loss Treatments
                                        • Perms and Relaxants
                                        • Salon Hair Care
                                        • Shampoos
                                          • Medicated Shampoos
                                          • Standard Shampoos
                                        • Styling Agents
                                      • Men's Grooming
                                        • Men's Shaving
                                          • Men's Post-Shave
                                          • Men's Pre-Shave
                                          • Men's Razors and Blades
                                        • Men's Toiletries
                                          • Men's Bath and Shower
                                            • Premium Men's Bath and Shower
                                            • Mass Men's Bath and Shower
                                          • Men's Deodorants
                                            • Premium Men's Deodorants
                                            • Mass Men's Deodorants
                                          • Men's Hair Care
                                            • Premium Men's Hair Care
                                            • Mass Men's Hair Care
                                          • Men's Skin Care
                                            • Premium Men's Skin Care
                                            • Mass Men's Skin Care
                                      • Oral Care
                                        • Dental Floss
                                        • Denture Care
                                          • Mouth Fresheners
                                          • Mouthwashes/Dental Rinses
                                          • Tooth Whiteners
                                          • Toothbrushes
                                            • Manual Toothbrushes
                                            • Power Toothbrushes
                                              • Battery Toothbrushes
                                                • Battery Toothbrush Replacement Heads
                                                • Battery Toothbrush Units
                                              • Electric Toothbrushes
                                                • Electric Toothbrush Replacement Heads
                                                • Electric Toothbrush Units
                                          • Toothpaste
                                        • Oral Care Excl Power Toothbrushes
                                        • Skin Care
                                          • Body Care
                                            • Firming/Anti-Cellulite Body Care
                                              • Premium Firming/Anti-Cellulite Body Care
                                              • Mass Firming/Anti-Cellulite Body Care
                                            • General Purpose Body Care
                                              • Premium General Purpose Body Care
                                              • Mass General Purpose Body Care
                                          • Facial Care
                                            • Acne Treatments
                                              • Premium Acne Treatments
                                              • Mass Acne Treatments
                                            • Face Masks
                                              • Premium Face Masks
                                              • Mass Face Masks
                                            • Facial Cleansers
                                              • Liquid/Cream/Gel/Bar Cleansers
                                                • Premium Liquid/Cream/Gel/Bar Cleansers
                                                • Mass Liquid/Cream/Gel/Bar Cleansers
                                              • Facial Cleansing Wipes
                                                • Premium Facial Cleansing Wipes
                                                • Mass Facial Cleansing Wipes
                                            • Facial Moisturisers
                                              • Premium Facial Moisturisers
                                              • Mass Facial Moisturisers
                                            • Lip Care
                                              • Premium Lip Care
                                              • Mass Lip Care
                                            • Anti-Agers
                                              • Premium Anti-Agers
                                              • Mass Anti-Agers
                                            • Toners
                                              • Premium Toners
                                              • Mass Toners
                                          • Hand Care
                                            • Premium Hand Care
                                            • Mass Hand Care
                                        • Sun Care
                                          • Aftersun
                                            • Self-Tanning
                                              • Sun Protection
                                              • Sets/Kits
                                              • Premium Cosmetics
                                                • Premium Baby and Child-specific Products
                                                • Premium Bath and Shower
                                                • Premium Colour Cosmetics
                                                  • Premium Deodorants
                                                  • Premium Fragrances
                                                    • Premium Men's Fragrances
                                                    • Premium Women's Fragrances
                                                    • Premium Unisex Fragrances
                                                  • Premium Hair Care
                                                  • Premium Skin Care
                                                    • Premium Body Care
                                                      • Premium Firming/Anti-Cellulite Body Care
                                                      • Premium General Purpose Body Care
                                                    • Premium Facial Care
                                                      • Premium Acne Treatments
                                                      • Premium Face Masks
                                                      • Premium Facial Cleansing Wipes
                                                      • Premium Facial Moisturisers
                                                      • Premium Lip Care
                                                      • Premium Liquid/Cream/Gel/Bar Cleansers
                                                      • Premium Anti-Agers
                                                      • Premium Toners
                                                    • Premium Hand Care
                                                  • Premium Sun Care
                                                    • Premium Sets/Kits
                                                  • Mass Cosmetics
                                                    • Mass Baby and Child-specific Products
                                                    • Mass Bath and Shower
                                                    • Mass Colour Cosmetics
                                                      • Mass Deodorants
                                                      • Mass Fragrances
                                                        • Mass Men's Fragrances
                                                        • Mass Women's Fragrances
                                                        • Mass Unisex Fragrances
                                                      • Mass Hair Care
                                                      • Mass Skin Care
                                                        • Mass Body Care
                                                          • Mass Firming/Anti-Cellulite Body Care
                                                          • Mass General Purpose Body Care
                                                        • Mass Facial Care
                                                          • Mass Acne Treatments
                                                          • Mass Face Masks
                                                          • Mass Facial Cleansing Wipes
                                                          • Mass Facial Moisturisers
                                                          • Mass Lip Care
                                                          • Mass Liquid/Cream/Gel/Bar Cleansers
                                                          • Mass Anti-Agers
                                                          • Mass Toners
                                                        • Mass Hand Care
                                                      • Mass Sun Care
                                                        • Mass Sets/Kits

                                                    Statistics Included

                                                    For each category and subcategory you will receive the following data in Excel format:

                                                    From Passport

                                                    • Market Sizes
                                                    • Company Shares
                                                    • Brand Shares
                                                    • Distribution
                                                    • Pricing
                                                    • Analysis by Type
                                                    • Premium vs Mass
                                                    • Products by Ingredient

                                                    Market size details:

                                                    • Retail volume
                                                    • Retail volume % growth
                                                    • Retail volume per capita
                                                    • Retail value retail selling price % growth
                                                    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price % growth
                                                    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail volume alternative
                                                    • Retail volume alternative % growth
                                                    • Retail volume alternative per capita

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