Beauty and Personal Care in Kazakhstan
Beauty and personal care increased in 2022
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Kazakhstan
Slight rise in birth rate and growing parental awareness drives demand
Parents seek more sophisticated products for babies/children
Johnson & Johnson Inc is leader in baby and child-specific products
Caring for the health of children's skin will drive sales momentum
Widespread use of baby wipes will drive category growth
E-commerce faces solid growth prospects
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Kazakhstan
Body wash/shower gel sees growing sales amid higher inflation
Bar soap remains firm favourite
Colgate-Palmolive Kazakhstan TOO
Body wash/shower gel will gain new audiences
Disinfecting properties of bar soap and liquid soap will negatively affect hand sanitisers
Increased awareness of intimate wipes to drive category growth
Table 20 Sales of Bath and Shower by Category: Value 2017-2022
Table 21 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 23 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 24 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 26 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Kazakhstan
Abolition of mask-wearing restrictions supports development of colour cosmetics
Facial make-up with added benefits drives demand for BB/CC creams
L’Oréal Kazakhstan holds strong lead in colour cosmetics
Return to normal lifestyles will lead to a recovery in lip products
BB/CC creams face promising outlook
Nail products lose appeal as consumers visit beauty salons
Table 29 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Kazakhstan
Stable consumer demand amid price inflation
Deodorant sprays enjoys strongest demand levels
Beiersdorf Kazakhstan TOO is a leader of the market
Deodorant sprays will remain core product
Stick formats face growth as consumers look for convenience
Deodorant creams to lose ground
Table 38 Sales of Deodorants by Category: Value 2017-2022
Table 39 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 41 NBO Company Shares of Deodorants: % Value 2018-2022
Table 42 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 44 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Kazakhstan
Salon hair removal treatments negatively impact category
Improvement of women's razors and blades positively affects sales
Procter & Gamble Co remains leader of depilatories
Weaker outlook ahead for depilatories
Women's pre-shave faces sharpest decline
System refill blades will take largest retail volume share
Table 47 Sales of Depilatories by Category: Value 2017-2022
Table 48 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Depilatories: % Value 2018-2022
Table 50 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 51 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Kazakhstan
Premium fragrances enjoy strong demand
Mass fragrances benefit from female desire for multiple fragrances
Mary Kay (Kazakhstan) Inc leads in fragrances
Buoyant performance for fragrances lies ahead
Premium unisex fragrances show great potential
Premium fragrances set to gain further share
Table 53 Sales of Fragrances by Category: Value 2017-2022
Table 54 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Fragrances: % Value 2018-2022
Table 56 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 59 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Kazakhstan
2-in-1 formats lose out to standard shampoos
Conditioners and treatments promote healthy hair
Procter & Gamble Co remains firm lead in hair care
Desire for healthy hair to drive sales momentum
Salon professional hair care faces healthy growth
Supermarkets will remain the leading distribution channel
Table 61 Sales of Hair Care by Category: Value 2017-2022
Table 62 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 64 NBO Company Shares of Hair Care: % Value 2018-2022
Table 65 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 69 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Kazakhstan
Skin health care promotes
Men's pre-shave - the most frequently bought item
Procter & Gamble Co leads in men’s grooming
Stronger interest in health and appearance to support men’s grooming
Body care expected to increase share amid focus on physique
E-commerce faces robust growth
Table 72 Sales of Men’s Grooming by Category: Value 2017-2022
Table 73 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 76 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 77 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 79 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 80 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Kazakhstan
Personal hygiene practices drive sales growth
Affordable prices and growing awareness develops sales of electric toothbrushes
Colgate-Palmolive Kazakhstan TOO maintains leadership position
Desire for a healthy smile will stimulate growth in oral care
Electric toothbrushes to gain popularity
Further diversity expected in toothpastes
Table 81 Sales of Oral Care by Category: Value 2017-2022
Table 82 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 83 Sales of Toothbrushes by Category: Value 2017-2022
Table 84 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 86 NBO Company Shares of Oral Care: % Value 2018-2022
Table 87 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 88 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Kazakhstan
Facial skin care shows further strength
Korean skin care gains popularity
L’Oréal Kazakhstan TOO leads in skin care
Face masks will continue to support growth of skin care category
Premium anti-agers are to gain popularity
Weak demand for premium skin care sets/kits
Table 92 Sales of Skin Care by Category: Value 2017-2022
Table 93 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 94 NBO Company Shares of Skin Care: % Value 2018-2022
Table 95 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 97 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Kazakhstan
Sun care enjoys another promising year of recovery
Aftersun rebounds post-pandemic
Beiersdorf Kazakhstan TOO remains category leader
Awareness of sun care is on the rise
Price-conscious consumption will prevail in the first half of the forecast period
E-commerce stands to make gains in sun care
Table 99 Sales of Sun Care by Category: Value 2017-2022
Table 100 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 102 NBO Company Shares of Sun Care: % Value 2018-2022
Table 103 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 105 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Kazakhstan
Premium beauty and personal care enjoys strong rebound
Young urban women are key target audience
L’Oréal Kazakhstan TOO is a leader of the market
Healthy outlook ahead for premium segment
Affluent women unwilling to cut back on beauty regimes
E-commerce faces promising growth
Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Kazakhstan
Mass beauty and personal remains a vital segment but premium segment gains traction
Consumers focus on mass skin care
International players take lead in mass segment
Mass beauty and personal care faces moderate growth
Beauty specialists set to challenge main distribution outlets
E-commerce is key growth area
Table 113 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 114 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 116 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027