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Country Report

Pakistan Flag Beauty and Personal Care in Pakistan

| Pages: 79

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Promotional campaigns offer a strong boost to beauty and personal care

Strong marketing campaigns by leading players Reckitt Benckiser, L'Oréal and Unilever encouraged consumers from all income groups and regions to spend more heavily on beauty and personal care. Sales thus again experienced above-average growth in 2012. Growth was also supported by the country's recovery from flooding and urbanisation, which increased the potential consumer base for beauty and personal care.

Premium products continue to outperform mass offerings

Premium products continue to outperform premium products in 2012. Premium products continued to have a small base and enjoyed popularity only amongst a small consumer groups. Consumers mainly in urban areas started to look for premium products especially for fragrances.

Multinationals continue to dominate

Multinational companies and brands continue to dominate beauty and personal care sales. Categories such as fragrances, oral care, hair care, skin care, deodorants and bath and shower are dominated by international brands due to their high visibility and their appeal to a wide range of consumers. Consumers prefer international brands as they are viewed as offering value for money and higher quality compared to local brands.

Modern grocery retailers gain ground further

Hypermarkets and supermarkets are increasingly popular channels for beauty and personal care. These chained outlets offer a wide variety of products and brands and convenience and thus attract a growing number of consumers. These channels also offer heavy discounts to attract consumers. In addition, the launch of outlets such as Hyperstar in Karachi in 2012 boosted their sales of beauty and personal care. Manufacturers are competing for shelf space in supermarkets and hypermarkets in order to boost the visibility of their products. To capitalise on the growing popularity of supermarkets and hypermarkets, manufacturers such as Unilever, L'Oréal and Colgate-Palmolive also employed in-store sales attendants to help consumers to choose products according to their needs.

Economic recovery expected to boost future performance

The Pakistan economy is expected to continue to recover from the impact of the international financial crisis during the forecast period, with people thus likely to start spending more on beauty and personal care. In addition, unemployment and inflation is expected to decline in the forecast period due to government projects to curb the energy crisis and build up a range of industries. Earlier in the review period, many industries saw operations shut down due to power and gas shortages, which led to increased unemployment. Economic recovery will thus boost the consumption of beauty and personal care during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Beauty and Personal Care in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Pakistan?
  • What are the major brands in Pakistan?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Promotional campaigns offer a strong boost to beauty and personal care

Premium products continue to outperform mass offerings

Multinationals continue to dominate

Modern grocery retailers gain ground further

Economic recovery expected to boost future performance

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 5 Beauty and Personal Care Company Shares by NBO 2008-2012
  • Table 6 Beauty and Personal Care Company Shares by GBO 2008-2012
  • Table 7 Beauty and Personal Care Brand Shares 2009-2012
  • Table 8 Penetration of Private Label by Category 2007-2012
  • Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2007-2012
  • Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2012
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Beauty and Personal Care in Pakistan - Company Profiles

Medora of London (Pvt) Ltd in Beauty and Personal Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Medora of London (Pvt) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Medora of London (Pvt) Ltd: Competitive Position 2012

Reckitt Benckiser Ltd in Beauty and Personal Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Reckitt Benckiser Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Reckitt Benckiser Ltd: Competitive Position 2012

Xero 9 in Beauty and Personal Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Xero 9: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Zulfeqar Industries Ltd in Beauty and Personal Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Zulfeqar Industries Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Zulfeqar Industries Ltd: Competitive Position 2012

Baby and Child-specific Products in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 15 Sales of Baby and Child-specific Products by Category: Value 2007-2012
  • Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
  • Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2007-2012
  • Table 18 Baby and Child-specific Products Company Shares 2008-2012
  • Table 19 Baby and Child-specific Sun Care Brand Shares 2009-2012
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 21 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 22 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2012-2017

Bath and Shower in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Bath and Shower by Category: Value 2007-2012
  • Table 24 Sales of Bath and Shower by Category: % Value Growth 2007-2012
  • Table 25 Bath and Shower Premium Vs Mass % Analysis 2007-2012
  • Table 26 Bath and Shower Company Shares 2008-2012
  • Table 27 Bath and Shower Brand Shares 2009-2012
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2012-2017
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 30 Forecast Bath and Shower Premium Vs Mass % Analysis 2012-2017

Colour Cosmetics in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 31 Sales of Colour Cosmetics by Category: Value 2007-2012
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2007-2012
  • Table 33 Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
  • Table 34 Colour Cosmetics Company Shares 2008-2012
  • Table 35 Colour Cosmetics Brand Shares 2009-2012
  • Table 36 Colour Cosmetics Premium Brand Shares 2009-2012
  • Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 39 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2012-2017

Deodorants in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 40 Sales of Deodorants by Category: Value 2007-2012
  • Table 41 Sales of Deodorants by Category: % Value Growth 2007-2012
  • Table 42 Deodorants Premium Vs Mass % Analysis 2007-2012
  • Table 43 Deodorants Company Shares 2008-2012
  • Table 44 Deodorants Brand Shares 2009-2012
  • Table 45 Forecast Sales of Deodorants by Category: Value 2012-2017
  • Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 47 Forecast Deodorants Premium Vs Mass % Analysis 2012-2017

Depilatories in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Depilatories by Category: Value 2007-2012
  • Table 49 Sales of Depilatories by Category: % Value Growth 2007-2012
  • Table 50 Depilatories Company Shares 2008-2012
  • Table 51 Depilatories Brand Shares 2009-2012
  • Table 52 Forecast Sales of Depilatories by Category: Value 2012-2017
  • Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2012-2017

Fragrances in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of Fragrances by Category: Value 2007-2012
  • Table 55 Sales of Fragrances by Category: % Value Growth 2007-2012
  • Table 56 Fragrances Company Shares 2008-2012
  • Table 57 Fragrances Brand Shares 2009-2012
  • Table 58 Men's Premium Fragrances Brand Shares 2009-2012
  • Table 59 Women's Premium Fragrances Brand Shares 2009-2012
  • Table 60 Forecast Sales of Fragrances by Category: Value 2012-2017
  • Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017

Hair Care in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Hair Care by Category: Value 2007-2012
  • Table 63 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 64 Hair Care Premium Vs Mass % Analysis 2007-2012
  • Table 65 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 66 Hair Care Company Shares 2008-2012
  • Table 67 Hair Care Brand Shares 2009-2012
  • Table 68 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 69 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 70 Forecast Hair Care Premium Vs Mass % Analysis 2012-2017

Men's Grooming in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 71 Sales of Men’s Grooming by Category: Value 2007-2012
  • Table 72 Sales of Men’s Grooming by Category: % Value Growth 2007-2012
  • Table 73 Sales of Men's Razors and Blades by Type: % Value Breakdown 2008-2012
  • Table 74 Men’s Grooming Company Shares 2008-2012
  • Table 75 Men’s Grooming Brand Shares 2009-2012
  • Table 76 Men's Razors and Blades Brand Shares 2009-2012
  • Table 77 Forecast Sales of Men’s Grooming by Category: Value 2012-2017
  • Table 78 Forecast Sales of Men’s Grooming by Category: % Value Growth 2012-2017

Oral Care in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 79 Sales of Oral Care by Category: Value 2007-2012
  • Table 80 Sales of Oral Care by Category: % Value Growth 2007-2012
  • Table 81 Sales of Toothbrushes by Type: Value 2007-2012
  • Table 82 Sales of Toothbrushes by Type: % Value Growth 2007-2012
  • Table 83 Sales of Toothpaste by Type: % Value Breakdown 2008-2012
  • Table 84 Oral Care Company Shares 2008-2012
  • Table 85 Oral Care Brand Shares 2009-2012
  • Table 86 Forecast Sales of Oral Care by Category: Value 2012-2017
  • Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 88 Forecast Sales of Toothbrushes by Type: Value 2012-2017
  • Table 89 Forecast Sales of Toothbrushes by Type: % Value Growth 2012-2017

Sets/Kits in Pakistan - Category Analysis

TRENDS

Skin Care in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 90 Sales of Skin Care by Category: Value 2007-2012
  • Table 91 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 92 Skin Care Premium Vs Mass % Analysis 2007-2012
  • Table 93 Skin Care Company Shares 2008-2012
  • Table 94 Skin Care Brand Shares 2009-2012
  • Table 95 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 97 Forecast Skin Care Premium Vs Mass % Analysis 2012-2017

Sun Care in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 98 Sales of Sun Care by Category: Value 2007-2012
  • Table 99 Sales of Sun Care by Category: % Value Growth 2007-2012
  • Table 100 Sun Care Premium Vs Mass % Analysis 2007-2012
  • Table 101 Sun Care Company Shares 2008-2012
  • Table 102 Sun Care Brand Shares 2009-2012
  • Table 103 Forecast Sales of Sun Care by Category: Value 2012-2017
  • Table 104 Forecast Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 105 Forecast Sun Care Premium Vs Mass % Analysis 2012-2017

Segmentation

This market research report includes the following:

  • Beauty and Personal Care
    • Baby and Child-specific Products
      • Baby and Child-specific Hair Care
      • Baby and Child-specific Skin Care
      • Baby and Child-specific Sun Care
      • Baby and Child-specific Toiletries
        • Baby Wipes
        • Medicated Baby and Child-specific Products
        • Nappy (Diaper) Rash Treatments
      • Bath and Shower
        • Bar Soap
        • Bath Additives
          • Bath Foam/Gel
          • Bath Oil/Pearls
          • Bath Salts/Powder
          • Other Bath Additives
        • Body Wash/Shower Gel
        • Intimate Hygiene
          • Intimate Washes
          • Intimate Wipes
        • Liquid Soap
        • Talcum Powder
      • Colour Cosmetics
        • Eye Make-Up
          • Eye Liner/Pencil
            • Eye Shadow
              • Mascara
                • Other Eye Make-Up
                • Facial Make-Up
                  • Blusher/Bronzer/Highlighter
                    • Foundation/Concealer
                      • Powder
                        • Other Facial Make-Up
                        • Lip Products
                          • Lip Gloss
                            • Lip Liner/Pencil
                              • Lipstick
                                • Other Lip Products
                                • Nail Products
                                  • Nail Polish
                                    • Nail Treatments/Strengthener
                                      • Polish Remover
                                        • Other Nail Products
                                      • Deodorants
                                        • Deodorant Creams
                                        • Deodorant Pumps
                                        • Deodorant Roll-Ons
                                        • Deodorant Sprays
                                        • Deodorant Sticks
                                        • Deodorant Wipes
                                      • Depilatories
                                        • Hair Removers/Bleaches
                                        • Women's Pre-Shave
                                        • Women's Razors and Blades
                                      • Fragrances
                                        • Premium Fragrances
                                          • Premium Men's Fragrances
                                          • Premium Women's Fragrances
                                          • Premium Unisex Fragrances
                                        • Mass Fragrances
                                          • Mass Men's Fragrances
                                          • Mass Women's Fragrances
                                          • Mass Unisex Fragrances
                                      • Hair Care
                                        • 2-in-1 Products
                                        • Colourants
                                        • Conditioners
                                        • Hair Loss Treatments
                                        • Perms and Relaxants
                                        • Salon Hair Care
                                        • Shampoos
                                          • Medicated Shampoos
                                          • Standard Shampoos
                                        • Styling Agents
                                      • Men's Grooming
                                        • Men's Shaving
                                          • Men's Post-Shave
                                          • Men's Pre-Shave
                                          • Men's Razors and Blades
                                        • Men's Toiletries
                                          • Men's Bath and Shower
                                            • Premium Men's Bath and Shower
                                            • Mass Men's Bath and Shower
                                          • Men's Deodorants
                                            • Premium Men's Deodorants
                                            • Mass Men's Deodorants
                                          • Men's Hair Care
                                            • Premium Men's Hair Care
                                            • Mass Men's Hair Care
                                          • Men's Skin Care
                                            • Premium Men's Skin Care
                                            • Mass Men's Skin Care
                                      • Oral Care
                                        • Dental Floss
                                        • Denture Care
                                          • Mouth Fresheners
                                          • Mouthwashes/Dental Rinses
                                          • Tooth Whiteners
                                          • Toothbrushes
                                            • Manual Toothbrushes
                                            • Power Toothbrushes
                                              • Battery Toothbrushes
                                                • Battery Toothbrush Replacement Heads
                                                • Battery Toothbrush Units
                                              • Electric Toothbrushes
                                                • Electric Toothbrush Replacement Heads
                                                • Electric Toothbrush Units
                                          • Toothpaste
                                        • Oral Care Excl Power Toothbrushes
                                        • Skin Care
                                          • Body Care
                                            • Firming/Anti-Cellulite Body Care
                                              • Premium Firming/Anti-Cellulite Body Care
                                              • Mass Firming/Anti-Cellulite Body Care
                                            • General Purpose Body Care
                                              • Premium General Purpose Body Care
                                              • Mass General Purpose Body Care
                                          • Facial Care
                                            • Acne Treatments
                                              • Premium Acne Treatments
                                              • Mass Acne Treatments
                                            • Face Masks
                                              • Premium Face Masks
                                              • Mass Face Masks
                                            • Facial Cleansers
                                              • Liquid/Cream/Gel/Bar Cleansers
                                                • Premium Liquid/Cream/Gel/Bar Cleansers
                                                • Mass Liquid/Cream/Gel/Bar Cleansers
                                              • Facial Cleansing Wipes
                                                • Premium Facial Cleansing Wipes
                                                • Mass Facial Cleansing Wipes
                                            • Facial Moisturisers
                                              • Premium Facial Moisturisers
                                              • Mass Facial Moisturisers
                                            • Lip Care
                                              • Premium Lip Care
                                              • Mass Lip Care
                                            • Anti-Agers
                                              • Premium Anti-Agers
                                              • Mass Anti-Agers
                                            • Toners
                                              • Premium Toners
                                              • Mass Toners
                                          • Hand Care
                                            • Premium Hand Care
                                            • Mass Hand Care
                                        • Sun Care
                                          • Aftersun
                                            • Self-Tanning
                                              • Sun Protection
                                              • Sets/Kits
                                              • Premium Cosmetics
                                                • Premium Baby and Child-specific Products
                                                • Premium Bath and Shower
                                                • Premium Colour Cosmetics
                                                  • Premium Deodorants
                                                  • Premium Fragrances
                                                    • Premium Men's Fragrances
                                                    • Premium Women's Fragrances
                                                    • Premium Unisex Fragrances
                                                  • Premium Hair Care
                                                  • Premium Skin Care
                                                    • Premium Body Care
                                                      • Premium Firming/Anti-Cellulite Body Care
                                                      • Premium General Purpose Body Care
                                                    • Premium Facial Care
                                                      • Premium Acne Treatments
                                                      • Premium Face Masks
                                                      • Premium Facial Cleansing Wipes
                                                      • Premium Facial Moisturisers
                                                      • Premium Lip Care
                                                      • Premium Liquid/Cream/Gel/Bar Cleansers
                                                      • Premium Anti-Agers
                                                      • Premium Toners
                                                    • Premium Hand Care
                                                  • Premium Sun Care
                                                    • Premium Sets/Kits
                                                  • Mass Cosmetics
                                                    • Mass Baby and Child-specific Products
                                                    • Mass Bath and Shower
                                                    • Mass Colour Cosmetics
                                                      • Mass Deodorants
                                                      • Mass Fragrances
                                                        • Mass Men's Fragrances
                                                        • Mass Women's Fragrances
                                                        • Mass Unisex Fragrances
                                                      • Mass Hair Care
                                                      • Mass Skin Care
                                                        • Mass Body Care
                                                          • Mass Firming/Anti-Cellulite Body Care
                                                          • Mass General Purpose Body Care
                                                        • Mass Facial Care
                                                          • Mass Acne Treatments
                                                          • Mass Face Masks
                                                          • Mass Facial Cleansing Wipes
                                                          • Mass Facial Moisturisers
                                                          • Mass Lip Care
                                                          • Mass Liquid/Cream/Gel/Bar Cleansers
                                                          • Mass Anti-Agers
                                                          • Mass Toners
                                                        • Mass Hand Care
                                                      • Mass Sun Care
                                                        • Mass Sets/Kits

                                                    Statistics Included

                                                    For each category and subcategory you will receive the following data in Excel format:

                                                    From Passport

                                                    • Market Sizes
                                                    • Company Shares
                                                    • Brand Shares
                                                    • Distribution
                                                    • Pricing
                                                    • Analysis by Type
                                                    • Premium vs Mass
                                                    • Products by Ingredient

                                                    Market size details:

                                                    • Retail volume
                                                    • Retail volume % growth
                                                    • Retail volume per capita
                                                    • Retail value retail selling price % growth
                                                    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price % growth
                                                    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail volume alternative
                                                    • Retail volume alternative % growth
                                                    • Retail volume alternative per capita

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