Beauty and Personal Care in Pakistan
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Pakistan
Healthy volume growth, in spite of high inflation
Competitive landscape remained stable
Baby wipes registers highest current value growth
Healthy value and volume growth over forecast period
Consumers increasingly concerned about the environment
Packaging key way to drive value sales
Table 11 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Pakistan
Population growth supports volume growth
Multinationals still dominate
Bar soap continues to be most popular product
Moderate outlook over forecast period
Growing focus on natural products in response to rising health consciousness
Players compete through differentiation
Table 19 Sales of Bath and Shower by Category: Value 2017-2022
Table 20 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 22 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 23 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 24 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Pakistan
Growth muted by soaring inflation
Local brands have significant foothold
Social media increasingly important
Society fully opening benefits colour cosmetics
Clean movement gathers momentum
Multifunctional products increasingly popular
Table 27 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Pakistan
Significant increase in volume sales, as society opens up
Multinationals continue to dominate
Deodorants sprays the most popular format
Society fully opening benefits deodorants
Manufacturers focus on various different benefits to stimulate growth
Potential for growth of premium deodorants, with a more natural positioning
Table 36 Sales of Deodorants by Category: Value 2017-2022
Table 37 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 39 NBO Company Shares of Deodorants: % Value 2018-2022
Table 40 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 41 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Pakistan
Healthy increase in volume sales, as society opens up
More women joining the workforce fuels sales
Rosy outlook over forecast period
Women’s razors and blades to grow as the taboo around usage weakens
Strong marketing to push awareness and use
Table 44 Sales of Depilatories by Category: Value 2017-2022
Table 45 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Depilatories: % Value 2018-2022
Table 47 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 48 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Pakistan
High inflation dampens volume sales
Fragrances continued to be highly fragmented
Positive outlook over forecast period
Continued concerns regarding counterfeit
E-commerce continues to gain value share
Table 50 Sales of Fragrances by Category: Value 2017-2022
Table 51 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Fragrances: % Value 2018-2022
Table 53 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 56 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Pakistan
High inflation dampens volume sales
Multinationals still dominate
2-in-1 products register highest current value growth
Moderate outlook over forecast period
Product launches expected in the natural and organic sphere
Greater attention to personal image to boost appeal of specialised hair care options
Table 58 Sales of Hair Care by Category: Value 2017-2022
Table 59 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 61 NBO Company Shares of Hair Care: % Value 2018-2022
Table 62 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 63 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 64 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 65 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 66 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Pakistan
Populations growth ensures modest volume growth
Procter & Gamble holds on to clear lead
Electric shavers stealing some value share from razors and blades
Very healthy constant value growth over forecast period
Greater exposure to pique interest in less developed products
Men’s grooming will become more segmented and specialised
Table 67 Sales of Men’s Grooming by Category: Value 2017-2022
Table 68 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 69 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 70 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 71 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 72 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 73 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 74 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 75 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Pakistan
Healthy increase in volume sales, as society opens up
Colgate and Sensodyne continue to dominate
Multifunctional benefits in demand
Further room for growth as standards of dental hygiene improve
Barriers to entry remain strong
Increased interest in toothpaste with a more natural positioning
Table 76 Sales of Oral Care by Category: Value 2017-2022
Table 77 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 78 Sales of Toothbrushes by Category: Value 2017-2022
Table 79 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 81 NBO Company Shares of Oral Care: % Value 2018-2022
Table 82 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 83 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 84 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 85 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 86 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Pakistan
Healthy growth in what is still an immature product area
Unilever benefits from large portfolio and ongoing investment
More women joining the workforce boost value sales
Healthy outlook over forecast period
Clean and natural ingredients more in demand
Move towards multi-benefit products over forecast period
Table 87 Sales of Skin Care by Category: Value 2017-2022
Table 88 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Skin Care: % Value 2018-2022
Table 90 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 91 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 92 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 93 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Pakistan
Value sales low, though growth is healthy
Pond’s holds on to top spot
High sun protection factor and other benefits in demand
Healthy growth over forecast period
Blurring of lines between skin care and sun care
Focus on education on the risks of exposure to the sun stimulate demand
Table 94 Sales of Sun Care by Category: Value 2017-2022
Table 95 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 96 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 97 NBO Company Shares of Sun Care: % Value 2018-2022
Table 98 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 99 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 100 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Pakistan
Lower growth than mass as inflation bites
Premium fragrance brands lead competitive landscape
Premium skin care accounts for most value sales
Healthy outlook over forecast period
Growing competition from higher quality mass brands
Domestic production continues to be limited
Table 101 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 102 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 104 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Pakistan
Moderate growth, in spite of high inflation
Competitive landscape becomes more consolidated over review period
Extensive distribution benefits mass
Moderate outlook over forecast period
Expansion of modern retailing contributing to rising sales
A more natural approach over the forecast period
Table 107 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 108 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 110 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027