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Country Report

Pakistan Flag Beauty and Personal Care in Pakistan

| Pages: 79

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Rupee depreciation increases unit prices

Beauty and personal care is at a growing stage in Pakistan. The economic environment is playing a significant role in the consumption level among consumers. Companies including Unilever Pakistan Ltd and Procter & Gamble Pakistan (Pvt) Ltd faced difficulties in controlling unit prices in 2014 because of currency devaluation and inflation. Most of the local and international companies import raw materials from outside the country and are affected by rupee depreciation. The import of low-priced bar soap from Indonesia was a major concern among international and local players in 2014; it significantly lowered their hold of bar soap value shares. It has become impossible for existing local soap manufacturers to compete with these low-priced soaps because of an increase in manufacturing costs and the rupee devaluation.

Rapid urbanisation leads to growth of beauty and personal care

An increase in urbanisation has fuelled awareness among consumers which has resulted in favourable value and volume growth of beauty and personal care products. Consumers in urban centres experience a lifestyle which encourages them to enhance their personality and look good. The urban consumer enjoys ease in spending and high disposable income which urges higher spending on personal care products. In contrast, rural consumers do not have such exposure and are still less aware of beauty and personal care.

Local brands are focused on lower-class consumers

Local brands are successful in attracting trials by lower-class consumers. Local brands face intense competition from global brands in targeting middle- and upper-class consumers in urban centres. Local brands manufacture a variety of products but are not facilitated by media campaigns and are unable to bring innovations. However, local brands are purchased by lower-class consumers due to their wide availability and low price points.

Global brands take the lead in new product developments

New product developments were mostly initiated by global brands in beauty and personal care in 2014. The innovations in 2014 were backed by strong consumer insight and were in the form of affordable pack sizes, packaging formats, niche segments and natural ingredients. In men’s grooming, BIC Group successfully catered to underarm hair removal through offering a disposable razor at just PKR25.00 in flexible packaging in 2014. L’Oréal Groupe introduced Advanced Hair Care Range in 2014 which included a limited edition of Mythic Oil Soufflé d’Or sparkling shampoo plus conditioner targeting women who look for shine and radiance. In oral care, Colgate launched line extensions in 2014 to cater to untapped segments through Colgate Pro Relief and Colgate Sensitive toothpaste.

Electronic media helps to drive consumer awareness

The growing penetration of electronic media in both rural and urban centres has led to growth in beauty and personal care. The growth of beauty and personal care is directly related to the extent of awareness and education delivered by brands to their consumers. Companies have made a heavy amount of investments in educating consumers regarding hygiene and personal development through electronic media. Companies such as Unilever Pakistan Ltd, Procter & Gamble Pakistan (Pvt) Ltd, Colgate-Palmolive Ltd, Reckitt Benckiser Ltd and Samsol International Pvt Ltd are quite active in promoting beauty and personal care products through television advertisements.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Beauty and Personal Care in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Pakistan?
  • What are the major brands in Pakistan?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Rupee depreciation increases unit prices

Rapid urbanisation leads to growth of beauty and personal care

Local brands are focused on lower-class consumers

Global brands take the lead in new product developments

Electronic media helps to drive consumer awareness

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 9 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 10 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Beauty and Personal Care in Pakistan - Company Profiles

Procter & Gamble Pakistan (Pvt) Ltd in Beauty and Personal Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Procter & Gamble Pakistan (Pvt) Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Procter & Gamble Pakistan (Pvt) Ltd: Competitive Position 2014

Scentsation in Beauty and Personal Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Scentsation: Key Facts

COMPANY BACKGROUND

  • Chart 1 Health and Beauty Specialist Retailers: Scentsation, Beauty Specialist Retailers in Karachi

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Pakistan Ltd in Beauty and Personal Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Pakistan Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Unilever Pakistan Ltd: Competitive Position 2014

Baby and Child-specific Products in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 15 Sales of Baby and Child-specific Products by Category: Value 2009-2014
  • Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2009-2014
  • Table 17 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2009-2014
  • Table 18 NBO Company Shares of Baby and Child-specific Products: % Value 2010-2014
  • Table 19 LBN Brand Shares of Baby and Child-specific Products: % Value 2011-2014
  • Table 20 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2011-2014
  • Table 21 Forecast Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 22 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 23 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2014-2019

Bath and Shower in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 24 Sales of Bath and Shower by Category: Value 2009-2014
  • Table 25 Sales of Bath and Shower by Category: % Value Growth 2009-2014
  • Table 26 Sales of Bath and Shower by Premium vs Mass: % Value 2009-2014
  • Table 27 NBO Company Shares of Bath and Shower: % Value 2010-2014
  • Table 28 LBN Brand Shares of Bath and Shower: % Value 2011-2014
  • Table 29 Forecast Sales of Bath and Shower by Category: Value 2014-2019
  • Table 30 Forecast Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 31 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019

Colour Cosmetics in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Colour Cosmetics by Category: Value 2009-2014
  • Table 33 Sales of Colour Cosmetics by Category: % Value Growth 2009-2014
  • Table 34 Sales of Colour Cosmetics by Premium vs Mass: % Value 2009-2014
  • Table 35 NBO Company Shares of Colour Cosmetics: % Value 2010-2014
  • Table 36 LBN Brand Shares of Colour Cosmetics: % Value 2011-2014
  • Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2011-2014
  • Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 40 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019

Deodorants in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 41 Sales of Deodorants by Category: Value 2009-2014
  • Table 42 Sales of Deodorants by Category: % Value Growth 2009-2014
  • Table 43 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
  • Table 44 NBO Company Shares of Deodorants: % Value 2010-2014
  • Table 45 LBN Brand Shares of Deodorants: % Value 2011-2014
  • Table 46 Forecast Sales of Deodorants by Category: Value 2014-2019
  • Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 48 Forecast Sales of Deodorants by Premium vs Mass: % Value 2014-2019

Depilatories in Pakistan - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 49 Sales of Depilatories by Category: Value 2009-2014
  • Table 50 Sales of Depilatories by Category: % Value Growth 2009-2014
  • Table 51 NBO Company Shares of Depilatories: % Value 2010-2014
  • Table 52 LBN Brand Shares of Depilatories: % Value 2011-2014
  • Table 53 Forecast Sales of Depilatories by Category: Value 2014-2019
  • Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2014-2019

Fragrances in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 55 Sales of Fragrances by Category: Value 2009-2014
  • Table 56 Sales of Fragrances by Category: % Value Growth 2009-2014
  • Table 57 NBO Company Shares of Fragrances: % Value 2010-2014
  • Table 58 LBN Brand Shares of Fragrances: % Value 2011-2014
  • Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
  • Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
  • Table 61 Forecast Sales of Fragrances by Category: Value 2014-2019
  • Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019

Hair Care in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of Hair Care by Category: Value 2009-2014
  • Table 64 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 65 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 66 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 67 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 68 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 69 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Men's Grooming in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of Men’s Grooming by Category: Value 2009-2014
  • Table 73 Sales of Men’s Grooming by Category: % Value Growth 2009-2014
  • Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2010-2014
  • Table 75 NBO Company Shares of Men’s Grooming: % Value 2010-2014
  • Table 76 LBN Brand Shares of Men’s Grooming: % Value 2011-2014
  • Table 77 LBN Brand Shares of Men's Razors and Blades: % Value 2011-2014
  • Table 78 Forecast Sales of Men's Grooming by Category: Value 2014-2019
  • Table 79 Forecast Sales of Men's Grooming by Category: % Value Growth 2014-2019

Oral Care in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Oral Care by Category: Value 2009-2014
  • Table 81 Sales of Oral Care by Category: % Value Growth 2009-2014
  • Table 82 Sales of Toothbrushes by Category: Value 2009-2014
  • Table 83 Sales of Toothbrushes by Category: % Value Growth 2009-2014
  • Table 84 Sales of Toothpaste by Type: % Value Breakdown 2010-2014
  • Table 85 NBO Company Shares of Oral Care: % Value 2010-2014
  • Table 86 LBN Brand Shares of Oral Care: % Value 2011-2014
  • Table 87 Forecast Sales of Oral Care by Category: Value 2014-2019
  • Table 88 Forecast Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 89 Forecast Sales of Toothbrushes by Category: Value 2014-2019
  • Table 90 Forecast Sales of Toothbrushes by Category: % Value Growth 2014-2019

Sets/Kits in Pakistan - Category Analysis

TRENDS

Skin Care in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 91 Sales of Skin Care by Category: Value 2009-2014
  • Table 92 Sales of Skin Care by Category: % Value Growth 2009-2014
  • Table 93 Sales of Skin Care by Premium vs Mass: % Value 2009-2014
  • Table 94 NBO Company Shares of Skin Care: % Value 2010-2014
  • Table 95 LBN Brand Shares of Skin Care: % Value 2011-2014
  • Table 96 Forecast Sales of Skin Care by Category: Value 2014-2019
  • Table 97 Forecast Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 98 Forecast Sales of Skin Care by Premium vs Mass: % Value 2014-2019

Sun Care in Pakistan - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 99 Sales of Sun Care by Category: Value 2009-2014
  • Table 100 Sales of Sun Care by Category: % Value Growth 2009-2014
  • Table 101 Sales of Sun Care by Premium vs Mass: % Value 2009-2014
  • Table 102 NBO Company Shares of Sun Care: % Value 2010-2014
  • Table 103 LBN Brand Shares of Sun Care: % Value 2011-2014
  • Table 104 Forecast Sales of Sun Care by Category: Value 2014-2019
  • Table 105 Forecast Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 106 Forecast Sales of Sun Care by Premium vs Mass: % Value 2014-2019

Segmentation

This market research report includes the following:

  • Beauty and Personal Care
    • Baby and Child-specific Products
      • Baby and Child-specific Hair Care
      • Baby and Child-specific Skin Care
      • Baby and Child-specific Sun Care
      • Baby and Child-specific Toiletries
        • Baby Wipes
        • Medicated Baby and Child-specific Products
        • Nappy (Diaper) Rash Treatments
      • Bath and Shower
        • Bar Soap
        • Bath Additives
          • Bath Foam/Gel
          • Bath Oil/Pearls
          • Bath Salts/Powder
          • Other Bath Additives
        • Body Wash/Shower Gel
        • Intimate Hygiene
          • Intimate Washes
          • Intimate Wipes
        • Liquid Soap
        • Talcum Powder
      • Colour Cosmetics
        • Eye Make-Up
          • Eye Liner/Pencil
            • Eye Shadow
              • Mascara
                • Other Eye Make-Up
                • Facial Make-Up
                  • Blusher/Bronzer/Highlighter
                    • Foundation/Concealer
                      • Powder
                        • Other Facial Make-Up
                        • Lip Products
                          • Lip Gloss
                            • Lip Liner/Pencil
                              • Lipstick
                                • Other Lip Products
                                • Nail Products
                                  • Nail Polish
                                    • Nail Treatments/Strengthener
                                      • Polish Remover
                                        • Other Nail Products
                                      • Deodorants
                                        • Deodorant Creams
                                        • Deodorant Pumps
                                        • Deodorant Roll-Ons
                                        • Deodorant Sprays
                                        • Deodorant Sticks
                                        • Deodorant Wipes
                                      • Depilatories
                                        • Hair Removers/Bleaches
                                        • Women's Pre-Shave
                                        • Women's Razors and Blades
                                      • Fragrances
                                        • Premium Fragrances
                                          • Premium Men's Fragrances
                                          • Premium Women's Fragrances
                                          • Premium Unisex Fragrances
                                        • Mass Fragrances
                                          • Mass Men's Fragrances
                                          • Mass Women's Fragrances
                                          • Mass Unisex Fragrances
                                      • Hair Care
                                        • 2-in-1 Products
                                        • Colourants
                                        • Conditioners
                                        • Hair Loss Treatments
                                        • Perms and Relaxants
                                        • Salon Hair Care
                                        • Shampoos
                                          • Medicated Shampoos
                                          • Standard Shampoos
                                        • Styling Agents
                                      • Men's Grooming
                                        • Men's Shaving
                                          • Men's Post-Shave
                                          • Men's Pre-Shave
                                          • Men's Razors and Blades
                                        • Men's Toiletries
                                          • Men's Bath and Shower
                                            • Premium Men's Bath and Shower
                                            • Mass Men's Bath and Shower
                                          • Men's Deodorants
                                            • Premium Men's Deodorants
                                            • Mass Men's Deodorants
                                          • Men's Hair Care
                                            • Premium Men's Hair Care
                                            • Mass Men's Hair Care
                                          • Men's Skin Care
                                            • Premium Men's Skin Care
                                            • Mass Men's Skin Care
                                      • Oral Care
                                        • Dental Floss
                                        • Denture Care
                                          • Mouth Fresheners
                                          • Mouthwashes/Dental Rinses
                                          • Tooth Whiteners
                                          • Toothbrushes
                                            • Manual Toothbrushes
                                            • Power Toothbrushes
                                              • Battery Toothbrushes
                                                • Battery Toothbrush Replacement Heads
                                                • Battery Toothbrush Units
                                              • Electric Toothbrushes
                                                • Electric Toothbrush Replacement Heads
                                                • Electric Toothbrush Units
                                          • Toothpaste
                                        • Oral Care Excl Power Toothbrushes
                                        • Skin Care
                                          • Body Care
                                            • Firming/Anti-Cellulite Body Care
                                              • Premium Firming/Anti-Cellulite Body Care
                                              • Mass Firming/Anti-Cellulite Body Care
                                            • General Purpose Body Care
                                              • Premium General Purpose Body Care
                                              • Mass General Purpose Body Care
                                          • Facial Care
                                            • Acne Treatments
                                              • Premium Acne Treatments
                                              • Mass Acne Treatments
                                            • Face Masks
                                              • Premium Face Masks
                                              • Mass Face Masks
                                            • Facial Cleansers
                                              • Liquid/Cream/Gel/Bar Cleansers
                                                • Premium Liquid/Cream/Gel/Bar Cleansers
                                                • Mass Liquid/Cream/Gel/Bar Cleansers
                                              • Facial Cleansing Wipes
                                                • Premium Facial Cleansing Wipes
                                                • Mass Facial Cleansing Wipes
                                            • Facial Moisturisers
                                              • Premium Facial Moisturisers
                                              • Mass Facial Moisturisers
                                            • Lip Care
                                              • Premium Lip Care
                                              • Mass Lip Care
                                            • Anti-Agers
                                              • Premium Anti-Agers
                                              • Mass Anti-Agers
                                            • Toners
                                              • Premium Toners
                                              • Mass Toners
                                          • Hand Care
                                            • Premium Hand Care
                                            • Mass Hand Care
                                        • Sun Care
                                          • Aftersun
                                            • Self-Tanning
                                              • Sun Protection
                                              • Sets/Kits
                                              • Premium Beauty and Personal Care
                                                • Premium Baby and Child-specific Products
                                                • Premium Bath and Shower
                                                • Premium Colour Cosmetics
                                                  • Premium Deodorants
                                                  • Premium Fragrances
                                                    • Premium Men's Fragrances
                                                    • Premium Women's Fragrances
                                                    • Premium Unisex Fragrances
                                                  • Premium Hair Care
                                                  • Premium Skin Care
                                                    • Premium Body Care
                                                      • Premium Firming/Anti-Cellulite Body Care
                                                      • Premium General Purpose Body Care
                                                    • Premium Facial Care
                                                      • Premium Acne Treatments
                                                        • Premium Face Masks
                                                        • Premium Facial Cleansing Wipes
                                                        • Premium Facial Moisturisers
                                                        • Premium Lip Care
                                                        • Premium Liquid/Cream/Gel/Bar Cleansers
                                                        • Premium Anti-Agers
                                                        • Premium Toners
                                                    • Premium Hand Care
                                                  • Premium Sun Care
                                                    • Premium Sets/Kits
                                                  • Mass Beauty and Personal Care
                                                    • Mass Baby and Child-specific Products
                                                    • Mass Bath and Shower
                                                    • Mass Colour Cosmetics
                                                      • Mass Deodorants
                                                      • Mass Fragrances
                                                        • Mass Men's Fragrances
                                                        • Mass Women's Fragrances
                                                        • Mass Unisex Fragrances
                                                      • Mass Hair Care
                                                      • Mass Skin Care
                                                        • Mass Body Care
                                                          • Mass Firming/Anti-Cellulite Body Care
                                                          • Mass General Purpose Body Care
                                                        • Mass Facial Care
                                                          • Mass Acne Treatments
                                                          • Mass Face Masks
                                                          • Mass Facial Cleansing Wipes
                                                          • Mass Facial Moisturisers
                                                          • Mass Lip Care
                                                          • Mass Liquid/Cream/Gel/Bar Cleansers
                                                          • Mass Anti-Agers
                                                          • Mass Toners
                                                        • Mass Hand Care
                                                      • Mass Sun Care
                                                        • Mass Sets/Kits

                                                    Statistics Included

                                                    For each category and subcategory you will receive the following data in Excel format:

                                                    From Passport

                                                    • Market Sizes
                                                    • Company Shares
                                                    • Brand Shares
                                                    • Distribution
                                                    • Analysis by Type
                                                    • Premium vs Mass
                                                    • Pricing
                                                    • Products by Ingredient

                                                    Market size details:

                                                    • Retail volume
                                                    • Retail volume % growth
                                                    • Retail volume per capita
                                                    • Retail value retail selling price % growth
                                                    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price % growth
                                                    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                    • Retail volume alternative
                                                    • Retail volume alternative % growth
                                                    • Retail volume alternative per capita

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