Beauty and personal care continues to grow
The UK beauty and personal care market continued to grow in 2014. This was thanks to a number of categories in which both economy and niche premium brands reinvigorated sales through new formats and multi-functional products, creating intense competition for a slice of the market. An increasing obsession with image has intensified the desire of UK consumers for a consistently well-groomed appearance. A new younger demographic of young teen and tween consumers, particularly influenced by social media, is also interested in beauty and personal care products as a result of growing social pressures with regard to appearance from a younger age.
Premium segment outperforms the mass segment
Premium beauty and personal care outperformed the mass segment in 2014. Categories in which premium products performed particularly well included fragrances, colour cosmetics and skin care, where these products are often seen as a luxury or a treat rather than a daily essential. The market also witnessed the growing popularity of super-premium cosmetic brands such as Tom Ford and Laura Mercier, which have been flourishing despite the fact that the UK economy remains fairly weak. Online shopping and sites such a Net-a-porter and Lookfantastic.com have made premium brands more accessible as consumers no longer need to go to a upmarket department store or salon to purchase such products. This growth in the premium segment was also influenced somewhat by the increasing affluent middle-aged-to-elderly demographic, with these consumers enjoying increased spending power and having a desire to look and feel their best.
The sweet smell of success for fragrances
In 2014, fragrances was the best performing category. UK consumers remained interested in purchasing new fragrances despite these products not being deemed a daily essential. Both premium and mass fragrances performed well, with a strong contribution from celebrity fragrances as well as popular fashion houses and high street apparel brands. Women’s fragrances is already highly saturated, although it would seem that UK women enjoy having a so-called ‘wardrobe’ of fragrances, often of different price points, to wear at specific times such as during the day or for a special occasion. Men’s fragrances, meanwhile, still offers potential in both the premium and mass segments.
Health and beauty specialist retailers remains the strongest distribution channel despite increasing competition
In 2014, UK consumers continued to purchase most of their beauty and personal care items from health and beauty specialist retailers, namely Boots and Superdrug. However, a few other channels enjoyed growing popularity, such as discounters, primarily thanks to Aldi and Lidl, and discount variety stores such as Poundland. Apparel specialist stores also increased their ranges of beauty products. Online retailers, meanwhile, also continued to gain ground, particularly in the premium segment, although health and beauty specialist retailers, for example Boots, now also offer an online click-and collect-service so as to be able to compete with pure play internet retailers.
Reasonable outlook for beauty and personal care
As UK consumers are some of the heaviest spenders on beauty and personal care products globally, it can be expected that value growth will continue to be positive over the forecast period as prices stabilise. Consumers will remain open to new product formats, styles and ingredients which can enhance their beauty and personal care routines .Technology will also likely play a part in continued product innovation via the small personal appliances which have grown in popularity and advances in tailor-made services, especially colour cosmetics to provide bespoke colours and products. 3D printing will assist in the customisation of beauty products to customers’ skin tones and could be made available to print make-up in store or even for the private use of consumers.
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The Beauty and Personal Care in United Kingdom market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in United Kingdom?
- How are sales of mass versus premium beauty products evolving?
- What are the key shifts in retail channel distribution?
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This industry report originates from Passport, our Beauty and Personal Care market research database.