Beauty and Personal Care in Uruguay
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in Uruguay
Category performance is dampened by supply issues and competition
Sun care and skin care are strong growth areas
Pharmacies remain the most important distribution channel
Domestic players expected to gain retail share with more competitive prices
New opportunities as e-commerce gains momentum
Growth potential in dermocosmetics
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in Uruguay
Bath and shower witnesses slowdown in 2022
Natural and sustainable trend is now mainstream
Unilever del Uruguay retains its supremacy in bath and shower
Bath and shower faces volume decline
Supermarkets continue as important distribution channel
Environmental consciousness will continue shaping purchasing decisions
Table 19 Sales of Bath and Shower by Category: Value 2017-2022
Table 20 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 22 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 23 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 24 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in Uruguay
Colour cosmetics enjoys strong year of growth supported by social activity
Direct sellers continue to lose share of sales in colour cosmetics
Lips products stand out in 2022
Strong growth expected as recovery continues in colour cosmetics
Companies to continue with innovative and added-value products
Pharmacies displace direct selling as main distribution channel
Table 27 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
Deodorants in Uruguay
Volume sales decline as consumption is impacted by cross-border purchases
Unilever del Uruguay comfortably retains its leadership in deodorants category
Supermarkets continue to dominate in deodorants
Price and promotional strategies will be key in years to come
Sustainable products face strong growth potential
Innovative products required to avoid sales stagnating
Table 36 Sales of Deodorants by Category: Value 2017-2022
Table 37 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 39 NBO Company Shares of Deodorants: % Value 2018-2022
Table 40 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 41 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 43 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in Uruguay
Sharp decline as cross-border sales pick up
New omnichannel sales structures embraced by major players
Sebamar SA leads in depilatories followed by Carrau & Cia
Growing interest in hair removers/bleaches with skin care benefits
E-commerce presents opportunity to expand category
Category growth to be driven by product development
Table 44 Sales of Depilatories by Category: Value 2017-2022
Table 45 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Depilatories: % Value 2018-2022
Table 47 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 48 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in Uruguay
Fragrances category is driven by premiumisation trend
Premium brands attract customers with bigger focus on promotions and appeal of unisex offerings
L'Oréal Uruguay leads the category followed by Natura (Avon)
E-commerce to gain importance in sale of fragrances
More aggressive promotional strategies anticipated
Direct sellers must adopt a multi-channel strategy to reverse lost retail share
Table 50 Sales of Fragrances by Category: Value 2017-2022
Table 51 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Fragrances: % Value 2018-2022
Table 53 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 56 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in Uruguay
Hair care faces tough competition from cross-border sales
Natural ingredients gain further ground in hair care
L'Oréal Uruguay leads in hair care
New opportunities with the rise of e-commerce
Price and promotional strategies will remain key in forthcoming period
Premiumisation will result in emergence of more niches
Table 58 Sales of Hair Care by Category: Value 2017-2022
Table 59 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 61 NBO Company Shares of Hair Care: % Value 2018-2022
Table 62 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 66 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in Uruguay
Premium men’s fragrances achieve robust growth in 2022
Men are increasingly interested in men's grooming products
Sebamar comfortably retains leadership in men´s grooming
Cultural shifts encourage men towards grooming products
Companies continue to focus on quality
E-commerce is a key channel for attracting men
Table 69 Sales of Men’s Grooming by Category: Value 2017-2022
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 73 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in Uruguay
Oral care category suffers contraction in volume and value in 2022
Colgate-Palmolive launches first toothpaste with 100% recyclable packaging
Colgate-Palmolive maintains its lead in 2022 thanks to its wide range of products and extensive distribution network
Natural trend to expand with growing array of niche-products in oral care
Promotions, discounts and innovations will drive growth in oral care
Modern channel to lead in oral care
Table 78 Sales of Oral Care by Category: Value 2017-2022
Table 79 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 80 Sales of Toothbrushes by Category: Value 2017-2022
Table 81 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 83 NBO Company Shares of Oral Care: % Value 2018-2022
Table 84 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 85 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in Uruguay
Skin care enjoys solid growth driven by premium categories
Dermocosmetic skin care products perform well in 2022 offering superior results
L'Oréal Uruguay SA continues to lead comfortably in skin care
Pharmacies to increase importance in skin care
E-commerce to become a key channel skin care
Innovation focuses on sustainability with price promotions also key to future growth
Table 89 Sales of Skin Care by Category: Value 2017-2022
Table 90 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 91 NBO Company Shares of Skin Care: % Value 2018-2022
Table 92 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 94 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in Uruguay
Sun care achieves significant growth in 2022
Dermocosmetic sun care products record strong growth
Urufarma leads the category followed by L'Oréal Groupe and Beiersdorf SA
Increasingly sophisticated consumers rely on the online channel to inform product choices
Stronger digital presence offers future growth potential
Pharmacies will continue as important distribution channel
Table 96 Sales of Sun Care by Category: Value 2017-2022
Table 97 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 99 NBO Company Shares of Sun Care: % Value 2018-2022
Table 100 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 102 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in Uruguay
Premium colour cosmetics witnessed a strong rebound after the pandemic
Premium adult sun care expands retail sales in 2022
L´Oréal Uruguay SA leads in premium beauty and personal care
E-commerce faces further growth opportunities
Premium brands develop omnichannel strategies
Companies continue to focus on quality and service
Table 104 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 105 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 106 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 107 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in Uruguay
Retailers use discounts and promotions to attract consumers amid rising inflation and competition from parallel imports
Colour cosmetics enjoy recovery in mass segment
Sun care mass dermo products witness strong performance
Opportunity for emerging brands to offer competitively priced products
E-commerce consolidates its position as a key channel in mass segment
Innovative and sustainable products will enable mature categories to thrive
Table 110 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 111 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 112 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 113 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027