Global Briefing

Beauty and Personal Care Ingredients: Consumer Trends in Latin America

| Pages: 52

Price: US$1,325

About this Report

Latin America has overtaken Western Europe to become the second largest region for ingredients used in beauty and personal care. It is important for ingredient manufacturers to understand the trends and consumer lifestyles driving ingredient growth in the region, from the strengthening of plant-based repairing hair care to the rise of cross-category facial make-up. The report analyses the various ingredient consumption changes to come, and also focuses on key categories in Brazil.

Anionic to be superstars of surfactants

Surfactant growth between 2012 and 2017 will mainly occur in hair care. This will make anionic surfactants the largest growing surfactant category in Latin America, accounting for almost 70% of total beauty and personal care surfactant growth in the region.

Active skin ingredients benefit from economic and consumption trends

Demographics, the business environment and incomes are changing, pushing the consumption of active skin ingredients outside of their core categories. The use of active skin ingredients is developing rapidly in colour cosmetics.

Green and natural is an ingrained tendency

Manufacturers are taking advantage of the traditional use of plant oils by launching products in hair and body care. They are thus able to benefit from the demand among Latin American consumers for nourishment and repair.

Controversial preservatives will not face short-term decline

Low awareness and lack of safe and cheap alternative preservatives will drive the consumption of traditional preservatives, such as parabens, phenoxyethanol, hydantoin and triclosan, during the forecast period.

Fragrances as a strategy

Fragrances are increasingly used to add value to hair care products and deodorants. Fragrances are also part of a strategy to deter consumers from trading up to more sophisticated brands.

Constant need for moisturisation

Significant consumption of emollients and humectants is expected in body, facial, hand and hair care. Paraffins and glycerol are the major ingredients used.

Increasing share of volume growth to come from Brazil

Brazilians can be characterised by their heavy consumption of conditioners, deodorants and general purpose body care. Active natural ingredients and plant oils are expected to see strong growth thanks to these products.

What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents



Key findings

The Market for Beauty and Personal Care Ingredients

Latin America reinforces its position in the g lobal m arket

Bath and shower leads ingredient volume

Volume growth driven by appearance in Latin America

Fastest growth driven by new consumers and new habits

Five trends lead beauty and personal care developments


Increasing disposable incomes

More than hygiene

Benefit to abrasives and humectants

Benefit to anionic surfactants

Age of Population

Rise of the older population

New focus on anti-ageing products

Wide benefit to active skin ingredients

Ageing awareness stretches as far as sun care

Green and Natural

Green and natural: A multifaceted trend

Natural ingredients growth to come from specific categories

Natura Cosméticos’ influence

Case study: Natura Cosméticos’ Sou and Ekos ranges

Global approach to eco-friendliness (1)

Global approach to eco-friendliness (2)

The potential negative impact on preservatives and antimicrobials


Move towards multi- and cross-functional products

Benefit to ingredients that can add value perception

Growth of active skin ingredients outside core categories


The desire for differentiation

Ranges diversify

Boost to speciality ingredients

Boost to speciality ingredients

Paying particular attention to emollients and humectants

Country Focus: Brazil

Brazilian beauty and personal care ingredients in the world

Brazilian beauty and personal care ingredients in Latin America

Brazilian consumption patterns in hair care

Key nourishing and conditioning ingredients in hair care

Gender shapes deodorant ingredient growth

Focus on fragrances in deodorants

Sprays shape deodorant ingredient growth

Strategies for low cost general purpose body care in Brazil

Body care meets natural ingredients

How to Succeed

Recommendations (1)

Recommendations (2)

Report Definitions

Data parameters and report definitions


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