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Country Report

Baby and Child-Specific Products in Austria

The number of babies born in Austria is on the upturn. According to Euromonitor International’s Country and Consumer data, since 2010, the birth rate is on the rise again, after five years of steady decline. A growing birth rate and parents ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Bath and Shower in Austria

There was a trend towards products with added value in bath additives towards the end of the review period. The number of products positioned as offering added value increased strongly, with these products performing well according to industry ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Colour Cosmetics in Austria

As seen in many other beauty and personal care products, the naturalness trend also found its way into colour cosmetics. Not to apply chemicals to their bodies, and especially to more sensitive parts, such as eyes and lips, has become increasingly ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Deodorants in Austria

In deodorants, multifunctional or added value products are becoming increasingly popular with consumers in Austria. Solely preventing body odours is not enough anymore. Manufacturers are reacting to this trend by offering multifunctional products or ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Depilatories in Austria

Convenience was a key trend in 2011. A large part of the population has a very busy schedule and generally little free time. According to industry experts, consumers are thus increasingly seeking products that are quick and easy to use and that ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Fragrances in Austria

Premium fragrances account for the largest share of total sales in fragrances with sales reaching €93 million in 2011. Overall, fragrances recorded a substantial growth rate of 4% in current value terms to reach €157 million in 2011. The reason for ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Hair Care in Austria

Slight current value growth continued for hair care in 2011 at 1%. As in other beauty and personal care categories, this was driven by added value products. Products that make hair shine are in particularly strong demand as shining hair is equated ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Men's Grooming in Austria

There was strong new product development in men’s grooming in 2011. All of the leading players including Procter & Gamble, Unilever, Beiersdorf, Wilkinson Sword, L’Oréal and Bic launched new products or whole new product lines. The leading players ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Oral Care in Austria

Healthy and clean teeth are important to the Austrian population. Oral care sales are developing strongly, rising by a substantial 7% in current value terms to reach €228 million in 2011. Rapid growth was linked to a trend towards more professional ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Beauty and Personal Care in Austria

Beauty and personal care remains in strong demand among Austrian consumers and saw good value growth in 2011, at a higher rate compared to the review period CAGR. A generally growing importance of personal hygiene, due to public health campaigns but ...

Sep 2012 | US$2,400| Add to cart | View details

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Passport: Market Intelligence Systems

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