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Country Report

Sun Care in Belgium

2011 was a calamitous year for sun care. The season experienced a promising beginning, with above-average temperatures in April and May. These triggered many early purchases of sun care. However, the weather was poor in June, July and the bulk of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Belgium

The “without” trend saw a sudden eruption in the middle of the review period, supported by websites, forums and TV broadcasts, particularly from France and UK. This trend grew dramatically in 2011 and, while present in many product areas of beauty ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Belgium

There continued to be a shift towards naturally positioned bath and shower towards the end of the review period, particularly paraben-free products. Before 2011, these products remained a small niche in Belgium, in contrast to France where natural ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Belgium

The main event in colour cosmetics in 2011 was the withdrawal of second-ranked player Beiersdorf. In early-2011, the German company was already considering withdrawing Nivea Beauté from colour cosmetics in France, subsequently also taking this ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Belgium

Deodorants witnessed the emergence of new areas during the review period. 2011 notably saw strong development for more natural deodorants, notably with minerals, crystals or other more natural ingredients such as alum block. In the middle of the ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Belgium

While the environment was already less favourable in 2010 than in 2009 for depilatories, it worsened further in 2011. There is almost a direct correlation between weather conditions and sales of depilatories. Consequently, the poor summer of 2011 was...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Belgium

Most industry sources felt that the performance of fragrances in 2010 and 2011 represented a recovery after the poor performance seen in the middle of the review period. After 3% current value growth in 2010, 2011 saw similar steady growth. This was ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Belgium

Current value sales growth suffered towards the end of the review period due to the strong breakthrough of economy hair care brands with a professional/salon positioning. Henkel launched Syoss at the end of 2009, with this followed by L'Oréal’s ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Belgium

During the last two years of the review period, sales of men’s grooming were boosted by the product crossover or entrance of a number of major brands. 2010 saw a relaunch for Procter & Gamble’s Gillette in deodorants and the brand’s entrance in men’s...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Belgium

There was strong competition between the leading brands in toothpaste towards the end of the review period, as players sought to capture leadership in this key product category. Players competed using audacious claims and innovations, ...

Sep 2012 | US$900| Add to cart | View details ›

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