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Country Report

Depilatories in Belarus

Only a small proportion of Belarusian women use depilatories on a regular basis; more use depilatories occasionally, while a large proportion of women have never used depilatories. This is why depilatories remain underdeveloped in Belarus. Sales have...

Aug 2012 | US$900| Add to cart | View details

Country Report

Fragrances in Belarus

Fragrances in Belarus over the whole of the review period continued increasing in popularity because a growing number of consumers, both women and men, are looking for such products on a daily basis. Fragrances is generally considered as a small ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Hair Care in Belarus

Hair care in Belarus is the largest category in value terms and one of the most developed within beauty and personal care, representing 17% share of overall value sales in 2011. Continuing media exposure, even during the crisis, and the increasing ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Men's Grooming in Belarus

Traditional Belarusian conservatism towards men’s grooming is easing up with a greater adoption of Western trends and products. Belarusian men, especially young and middle-aged urban citizens, are becoming increasingly concerned with how they look. A...

Aug 2012 | US$900| Add to cart | View details

Country Report

Oral Care in Belarus

Oral care is a dynamically growing category, with a wide spectre of different products. Different toothpastes were offered for different tooth and gum problems, including special medical or curative offerings. There were varieties of toothpaste with ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Beauty and Personal Care in Belarus

Hyperinflation was observed on the market. According to national statistics, Belarus ended up the year 2011 with the rate of inflation climbing up to 120%. This was due to the national currency devaluation in 2011 by an almost three times, leaving ...

Aug 2012 | US$2,400| Add to cart | View details

Country Report

Sets/Kits in Belarus

In 2011, sets/kits demonstrated growth of 81% in current value terms. In crisis conditions, purchasing beauty and personal care in sets/kits are cheaper than purchasing products individually. This is why Belarusian consumers often purchase sets/kits ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Skin Care in Belarus

The importance of appearance remained the key trend in skin care in Belarus, with consumers paying more attention to how they look and feel. The media plays a big role in shaping overall beauty standards and promoting ways of remaining young and fit....

Aug 2012 | US$900| Add to cart | View details

Country Report

Sun Care in Belarus

Sun care demonstrated 82% growth in current value terms in 2011 to reach BYR27.2 billion. Sales were stimulated by growing consumer awareness of the importance of using sun care and preventing sun damage. Since women are the main consumers of sun ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Baby and Child-Specific Products in Belarus

Baby and child-specific products in Belarus demonstrated growth of 82% in current value terms in 2011. Value growth was mainly attributed to unit price growth, which was caused by single national currency devaluation by 42% in May 2011, followed by ...

Aug 2012 | US$900| Add to cart | View details

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