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Country Report

Colour Cosmetics in Brazil

The franchised company Botica Comercial Farmacêutica (O Boticário) saw the biggest increase in 2011, with growth of two percentage points in value share. After the launch of Make B in 2010, Botica (O Boticário) emphasised its masstige position mainly...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Brazil

In 2011 deodorant sprays became the largest category within deodorants in value terms, reaching sales of R$2.6 billion, or a 36% share of overall value sales in the year. Leading manufacturers such as Unilever Brasil and BDF Nivea encouraged ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Brazil

In 2011, the leading companies in hair removers launched innovations offering multifunctions which remove hair and at the same time hydrate and perfume the skin. For instance, Química Geral do Nordeste launched Depiroll by Nair Sensitive to be used ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Brazil

2011 was an atypical year, marked by the poor performance of the largest direct selling companies present in the country, such as Natura Cosméticos and Avon Cosméticos, which reported that the disappointing results in the year were related to ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Brazil

Argan oil is an ingredient which is well-known worldwide for use in hair care products; it is enriched with essential fatty acids, omega 6 and 9 and Vitamin E. Argan oil has been incorporated in new products since 2011 in the Brazilian market, thanks...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Brazil

Brazil is considered a key priority country in Procter & Gamble’s business around the world, and consequently the company has heavily invested in key brands in the domestic market to increase its market share. Men’s grooming is a category in which ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Brazil

Colgate-Palmolive Indústria e Comércio and Procter & Gamble do Brasil significantly invested in oral care, with high resources in advertising campaigns on television and the development of new products with value-added benefits benefiting all key ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Brazil

The Brazilian beauty and personal care market saw a moderate performance in 2011 when compared with the growth rates observed in the period 2006-2011. On the demand side, there was an overall slowdown in the economy, with a significant proportion of ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Brazil

Sets/kits are offered by leading companies within beauty and personal care, mainly at special times of the year, mostly as products to give as gifts. Mass fragrances, deodorants, bar soap, body oils and body care creams, amongst other products, are ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Brazil

In 2011 Avon Cosméticos did not perform well in skin care, losing two percentage points of value share compared with the previous year, decreasing from 18% in 2010 to 16% in 2011. The leader in mass anti-agers, the company faced structural problems ...

Jun 2012 | US$900| Add to cart | View details ›

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