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Bulgaria

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Country Report

Baby and Child-Specific Products in Bulgaria

Baby and child-specific products remains among the least developed categories in beauty and personal care in Bulgaria. However, it has the potential for growth, as the market is not yet mature. In line with the overall increases in disposable income ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Bulgaria

The spa theme in bath and shower established itself as a sustainable trend over the review period. Manufacturers and distributors of body wash/shower gel, bath foam/gel and soaps use the spa theme for many new products. Many of them also use natural ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Bulgaria

The two major direct selling companies in Bulgaria – Avon Bulgaria and Oriflame Bulgaria – have traditionally been the leaders in colour cosmetics. In 2008, however, Oriflame Bulgaria fell from second to third position with L'Oréal Bulgaria occupying...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Bulgaria

In the early review period, the general trend in Bulgaria remained one of active usage of deodorants in summer and perfumes in winter. Furthermore, many people considered deodorants unnecessary due to the cold winter. However, by the end of the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Bulgaria

Depilatories remains the least developed category in beauty and personal care. This is because of the strong competition from electric depilators, which are advertised heavily, and traditionally popular cosmetic salon procedures, which are considered...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Bulgaria

In spite of the efforts of manufacturers and importers, counterfeit fragrances remain a problem in the Bulgarian market. Furthermore, as some consumers have become more knowledgeable, avoiding counterfeit products, illegally imported originals have ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Bulgaria

Hair care in Bulgaria has been underdeveloped, with few players and brands/products. Over the review period, however, complex hair care products with multiple properties entered the country, making a significant impact. The product offer continues to...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Bulgaria

Men’s grooming is not traditionally strong. Companies have started to enjoy success in the review period due to marketing efforts, especially in 2010 and 2011. However, many Bulgarian men are still not convinced of the need and benefits of using ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Bulgaria

Oral care is a well-developed category in Bulgaria. Like most beauty and personal care categories, it is increasingly dominated by multinationals. Local manufacturers are losing retail value shares because they are unable to invest in the same level ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Bulgaria

The global financial crisis, and the EU crisis which followed in 2011, continued to have a negative effect on the Bulgarian economy. However, beauty and personal care was not affected as seriously as most other industries, as most product types are ...

Jun 2012 | US$2,400| Add to cart | View details ›

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