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Country Report

Baby and Child-Specific Products in Switzerland

In 2011, the baby and child-specific products market in Switzerland continued to be dominated by products containing natural and organic ingredients, as parents increasingly sought to use safer and more gentle products on their children’s skin. ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Bath and Shower in Switzerland

Swiss consumers continued to switch from bar soap to liquid soap and body wash/shower gel, despite higher prices. Liquid soap and body wash/shower gel are considered to offer higher levels of convenience and more benefits than bar soap. The category ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Colour Cosmetics in Switzerland

The trend for utilising more natural products in cosmetics, such as minerals, continued in 2011. This has been developing for several years but was mainly the privilege of premium brands. Now this trend has become mainstream due to players such as ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Deodorants in Switzerland

Natural ingredients continued to focus consumer attention within deodorants, with the media making people more conscious about the amount of chemicals they put on their bodies every day. As a result, consumers of deodorants become more conscious ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Depilatories in Switzerland

Depilatories saw a weaker performance in 2011 than the review period, but still registered respectable value growth. This continued growth was mainly due to consumers trading up to more premium shaving products and system razors. Depilatories are ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Fragrances in Switzerland

In 2011, the category remained characterised by high levels of dynamism especially in the fields of niche fragrances, limited editions as well as designer and celebrity fragrances. According to Michael Edwards, the fragrance guru and author of the ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Hair Care in Switzerland

The key trend in 2011 in the hair care sector in Switzerland was the number of promotional offers in stores which led brands to fight for customer loyalty. This was the direct consequence of major retailers embarking on a cost-cutting war to pass on ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Men's Grooming in Switzerland

Men are attaching increasing importance to their looks and grooming but the revolution predicted a few years ago did not occur. The market remained stable in 2011 and grew marginally despite more men being preoccupied with their appearance and ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Oral Care in Switzerland

Two factors remain prominent in the performance of oral care. Firstly, demographic trends and a greying population are sustaining demand for products targeting tooth sensitivity, gum problems and dentures. Secondly, the high costs related with ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Beauty and Personal Care in Switzerland

Beauty and personal care had a markedly stronger year in 2010, as the industry recovered from the impact of the recession in 2009. Following the uptick in 2010, 2011 was a more stable and therefore a slower year for the industry. In addition to the ...

Jul 2012 | US$2,400| Add to cart | View details

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