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Country Report

Fragrances in Chile

The fact that in Chile there are no laws that guarantee brand exclusivity has encouraged the appearance of an increasing number of importers, particularly for premium brands. For example, in 2011 the number of importers increased by 10% compared to ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Hair Care in Chile

The development of products targeted to more specialised hair needs was the main focus for hair care manufacturers’ strategies. Brands like Pantene and Sedal, from Procter & Gamble and Unilever respectively, led this trend. Sedal has a portfolio of ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Men's Grooming in Chile

Chilean men have changed their self-perception, slowly abandoning the paradigms about male chauvinism. The new role of working women is viewed positively. According to a survey published in September 2011 by McCann Erickson, near to 90% of men value ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Oral Care in Chile

As in other beauty and personal care categories, value-added products are gaining momentum amongst Chileans. Products for tooth sensitivity and whitening have seen very positive results, motivating manufacturers to develop their product portfolios to...

Aug 2012 | US$900| Add to cart | View details

Country Report

Beauty and Personal Care in Chile

Colour cosmetics experienced an historic increase in 2011, showing the highest growth rate amongst beauty and personal care products. International companies launched several innovations in product formulas, packaging and application formats, pushing...

Aug 2012 | US$2,400| Add to cart | View details

Country Report

Sets/Kits in Chile

More value-added sets/kits drove sales during 2011. These products have a highly seasonal behaviour, as Mother's Day and Christmas are the main events which push sales. Department stores offer a diversified supply, offering sets of premium products ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Skin Care in Chile

Customers are increasingly aware of the importance of skin care. They are more and more interested in preventing wrinkles at a younger age so as to avoid having to disperse them. In the past, consumers reacted to the emergence of the first stain or ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Sun Care in Chile

Intense government campaigns warning about the effects of sun exposure together with media coverage of this topic, especially during summer time, have developed a higher consciousness and concern in Chileans about protecting their skin from the sun. ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Baby and Child-Specific Products in Chile

As the birth rate in Chile continued to decline, parents showed a greater willingness to spend on products for their children, especially value-added products. This was motivated by the conflict that arises from an increasingly hectic way of life – ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Bath and Shower in Chile

With consumers increasingly interested in value-added products, companies have focused in developing products with additional features, like moisturisers and natural ingredients. This has helped growth even in categories which are mature and are ...

Aug 2012 | US$900| Add to cart | View details

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