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Colombia

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Country Report

Colour Cosmetics in Colombia

The most dynamic area in colour cosmetics in 2011 was eye make-up, which benefitted from new colour launches and a growing tendency to use more sophisticated make-up techniques. For example, in 2011 many women began to use three different colours of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Colombia

There was an ongoing increase in the variety of deodorants available on the Colombian market in 2011. Companies are finding that, while consumers are intrigued by the plethora of products available to them, the wide range of choices has a negative ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Colombia

Two important factors converged to slow down the growth of depilatories in 2011. First, La Niña created an unusually long winter, causing women to cover themselves up more and leave their summer clothes in the closet. As a result, demand growth for ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Colombia

A greater percentage of the population owned and used more than one fragrance in 2011. The concept of marketing “a fragrance for every occasion” is increasingly convincing the population that one is not enough, driving increased volume sales. At a ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Colombia

Keratin has now left the domain of hair salons and has entered retailing and the concept of nutrition is widely accepted by most consumers. There was also a trend for straight hair in 2011 which became an important driver for hair care in 2011. ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Colombia

The concept of men’s grooming is catching on quickly in Colombia. Colombian consumers are generally willing to try new products, and companies have taken advantage of this tendency, using marketing to produce new needs among Colombian males. ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Colombia

Consumer education was the most important factor driving growth in 2011. Specifically, new advertising run by oral care companies has worked to increase the rate at which consumers replace oral care products, such as toothbrushes. Colombians are very...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Colombia

Re-releases, restatements and new releases energised the beauty and personal care industry in 2011. Companies decided to convert their products to compete on the shelf with premium products, borrowing the premium appearance by adopting silver and ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Colombia

While consumption of sets/kits grew in Colombia in 2005, the market remains limited by consumer preferences. Most Colombians look for two-for-one promotions of their preferred beauty and personal care products, or purchase larger one-litre sizes of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Colombia

Anti-ageing is the fashionable concept in skin care and dietary supplements. Colombians are highly appearance-conscious and companies are investing heavily in consumer education. New products explain the effects of ageing and how to combat them, and ...

Sep 2012 | US$900| Add to cart | View details ›

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