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Croatia

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Country Report

Fragrances in Croatia

After a period of optimism in 2010, a period of prolonged decline in disposable household income pushed consumers back into frugality. The share of mass fragrances grew and consumption of fragrances in general flattened.

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Croatia

The lipstick effect phenomenon seems to have shifted from colour cosmetics into hair care; attracted by daily doses of advertising and a constant stream of new launches throughout the year, consumers decided to try out hair care products and indulge ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Croatia

Croatian men are much more apt than Croatian women to economise on beauty and personal care products. As only the absolute essential men’s grooming products are generally purchased by Croatian men, it is often women purchasing men’s grooming products...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Croatia

New launches in oral care all tend to include more value in their products in order to retain the price. This explains the flood of 2-in-1, 3-in-1 and other multiple products all over the toothpaste category.

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Croatia

As time goes by and the economic downturn, previously estimated as short-term turbulence, continues to enter its fourth year and approaches the infamous “second dip”, surprising all long-term forecasters, it affects most of the industries and markets...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Croatia

Manufacturers of mass cosmetic brands usually launch sets/kits in the winter holiday season when consumers often purchase gifts for family and friends. The popularity of sets remains the same since sets usually mean a value-for-money purchase and the...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Croatia

As the population is ageing, and concerns about preserving a young appearance get stronger from year to year, consumers are seeking more efficient methods of rejuvenation each year. Before taking such drastic steps like Botox or filler injections, ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Croatia

Sun care products consumption is driven mostly by health concerns and is almost independent of fluctuations in household disposable income. Results of failing to protect skin from the sun's rays are promptly visible, and as such, sun care is a must ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Croatia

As depilatories is amongst the beauty and personal care categories commonly labelled as non-essential luxury items, Croatian women often forget these products in times of economic difficulty. The first stage of this process is the switch from hair ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Croatia

Baby care shows two opposite trends in Croatia, where premium baby care products follow trends of bio products on the one side, and growth of private label products on the other.

Sep 2012 | US$900| Add to cart | View details ›

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