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Country Report

Oral Care in Germany

German consumers increased their spending on oral care products in 2011, consequently, oral care saw a strong performance in value. The growth in current value was significantly higher than growth in volume, which reflects the trend that many ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Beauty and Personal Care in Germany

Even with the on-going economic uncertainties in Europe, the beauty and personal care market registered healthy value growth in Germany in 2011. Apart from baby and child-specific products, which remained rather flat, most other products within this ...

Jul 2012 | US$2,400| Add to cart | View details

Country Report

Sets/Kits in Germany

Sets/kits represents only a small value share of the overall beauty and personal care market, but is a growing niche. Consumers use them for different reasons; however, they continue to be mainly bought as gifts, and therefore most sales are ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Skin Care in Germany

Natural skin care remains the largest trend in skin care, and consumer interest in these products kept growing in 2011. This inspired strong research and development in the latter part of the review period. In February 2011, Beiersdorf launched the ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Sun Care in Germany

Sales of sun care products had a strong performance in 2011, growing by 3% in current value and by 2% in volume over 2010. Sun care products profited from the Germans’ preference for taking holidays in southern countries. The good economic situation ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Baby and Child-Specific Products in Germany

Naturally-positioned products is the main trend in baby care. Many parents distrust synthetic chemical ingredients, and they want to protect their babies’ and children’s skin from any possible harm, and therefore increasingly tend to buy ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Bath and Shower in Germany

Low unemployment and increases in disposable incomes allowed many German consumers to change their consumption habits, aiming to incorporate more wellness features in their daily routines. This often included a shift from private label and cheaper ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Colour Cosmetics in Germany

Naturally positioned cosmetics continued to perform well in Germany in 2011. Consumers are increasingly careful with their health and therefore more interested in the ingredients in the products they buy. This is affecting colour cosmetics, as it is ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Deodorants in Germany

After expectations in the industry had been high to attract consumers with natural products that contain less synthetic ingredients, these expectations have not been fulfilled. There is only a very tiny clientele that is ready to buy natural ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Depilatories in Germany

Depilatories is a mature and saturated market. Manufacturers struggle with innovations and it is increasingly difficult to revive the market. Other depilatory methods, such as electric razors or laser hair removal, are increasingly getting consumers’...

Jul 2012 | US$900| Add to cart | View details

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