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Country Report

Colour Cosmetics in Denmark

Colour cosmetics grew by 2% in value to reach DKr1.1 billion in 2011. The desire among female consumers to look good remained even during the economic downturn. Many products in colour cosmetics were considered as essentials and many women were ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Denmark

Deodorants had 1% value growth and reached DKr468 million in 2011. As the category was already mature, growth was driven by new product innovations. New product developments in deodorants followed the development in other categories of beauty and ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Denmark

Sales of depilatories grew by 2% and reached DKr142 million in 2011. Depilatories had stable demand in 2011 as the products are considered essential by women in Denmark. Convenience remained the key driver of sales. Many consumers are short of time ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Denmark

Although the Danish economy showed signs of improvement in 2011, weakness and uncertainty remained which continued to influences sales. In 2011, Danish consumers focused on the financial turmoil of the euro and upcoming parliamentary election. This ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Denmark

Hair care had value growth of 2% to reach DKr2.5 billion in 2011. Growth was driven by shampoos and conditioners, which had growth of 3% and 2% respectively. Hair care in Denmark was mature in 2011 and was characterised by strong competition on ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Denmark

Men’s grooming had value growth of 3% to reach DKr730 million in 2011. The concept of men’s grooming among Danish men was well-accepted. In fact, Danish men are often regarded as metrosexual. Sales were also stimulated by manufacturers with new ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Denmark

Oral care had 2% value growth in 2011 and reached DKr678 million. The growth was because many oral care products were considered as essentials by Danish consumers, thus there was stable demand. Basic oral care products such as toothpaste and ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Denmark

Danish beauty and personal care had growth in 2011 following the slight recovery of the economy. GDP in Denmark increased at a moderate rate of 1.2% in 2011. Despite sluggish economic growth and lingering uncertainty, beauty and personal care had ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Denmark

Sets/kits had value growth of 3% in 2011 to reach DKr119 million. Sales were driven by consumers looking for good value choosing sets/kits, as these competitively-priced products offered consumers a way to save money, or at least gain an extra ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Denmark

Skin care value sales grew by 2% in 2011, reaching DKr1.3 billion. The growth was mainly due to product innovations and recovering interest in premium skin care products. Increased segmentation via the development of improved and more specialised ...

Nov 2012 | US$900| Add to cart | View details ›

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