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Ecuador

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Country Report

Depilatories in Ecuador

Women now more frequently depilate at home instead of at beauty parlours. The increase in the offer of hair removal products and their ease of use encouraged women to do it themselves. However, in order to recover their clients, spas and salons have ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Ecuador

Fragrances is one of the most popular products in Ecuador in the beauty and personal care industry. Most Ecuadorians do not consider the use of a fragrance as a luxury but as a product of daily usage. However, despite this, sales growth was ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Ecuador

Although there is high demand of hair care products from both genders, women remain the largest consumers of this category and their consumption is increasing each year as they start using conditioners, colourants and styling agents at a younger age....

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Ecuador

The once macho culture in Ecuador in which men could never be seen taking too much care of themselves without being considered “delicate”, has now evolved. The evolution of men to embrace their right to take care of their physical appearance is still...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Ecuador

Oral-B’s recall of mouthwashes in July 2011 negatively affected the entire mouthwashes/dental rinses category, as consumers stopped trusting in the products after they realised that a usually harmless product could be dangerous to the health. As a ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Ecuador

Stability characterised 2011 for the beauty and personal care industry in Ecuador. Growth was more continuous, companies invested in developing new products, and sales prospered better than expected. After two previous rough years of economic crisis ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Ecuador

There were no changes in terms of companies or of consumers for set/kits in 2011 with the year proving one of stability for the category. Direct sellers, such as Avon, Yanbal and Oriflame, continued to use sets/kits as a strategy to promote new ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Ecuador

There is a lot of variety in skin care products, but most offer sun protection, scent and moisturising capabilities. These three characteristics are the key to a successful product, because the current trend among women is to use products with these ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Ecuador

Ecuador, due to its location, receives high levels of radiation from the sun that are harmful to the population. According to the Ecuadorian Civil Space Agency, in research it conducted with NASA and other international space agencies, Guayaquil is ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Ecuador

As more companies use the image of popular films and television shows for children, the demand for their products has risen. This stems from children now taking a larger role in deciding what they want to use themselves, with their decisions ...

Sep 2012 | US$900| Add to cart | View details ›

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