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Country Report

Colour Cosmetics in Egypt

Volume sales growth of colour cosmetics in Egypt fell to 2% in 2011, marginally lower than the review period 3% volume CAGR, as consumers changed their focus away from cosmetics. This has always been a slow growing category that is traditionally ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Egypt

Deodorants was the most successful category in beauty and personal care in 2011, despite the poor economic climate and production and distribution difficulties. Volume sales growth marginally fell by three percentage points to 9% in 2011 compared to ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Egypt

Depilatories remained as one of the smallest categories in Egyptian beauty and personal care. 2011 was a particularly poor year for the category as volume growth halved from 14% in 2010 to 7%. Current value growth rates were almost as unimpressive, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Egypt

Growth of fragrances was severely hit by the political and economic climate in 2011, with volume sales increasing from one of the fastest growing categories in beauty and personal care at 9% in 2010, to only 4% in 2011. In current value terms, the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Egypt

Hair care volume sales slowed from a review period CAGR of 9% to 6% in 2011, as consumers switching from traditional methods of hair care slowed. Hair care holds only about 20% market penetration in Egypt, so these products are still considered ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Egypt

The new key area for growth over beauty and personal care is product lines targeting men as consumers as they shift away from unisex products. Men’s grooming record current value growth of 13% in 2011, in line with the review period rate. In volume ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Egypt

There was little change in oral care in 2011, showing the category’s resilience to the economic turbulence affecting the rest of beauty and personal care, although this is one of the least dynamic categories. Over the review period, average volume ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Egypt

Beauty and personal care in Egypt continued to grow in current value terms through 2011, due to strong unit price increases for consumers, even as volumes sales growth rates lagged. Retailers and manufacturers concentrated on stopping their margins ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Egypt

Sets/kits remained a very small category in Egypt, but an important one in a country where gift giving is so important socially. As a result, growth shrank only marginally in 2011, with volume growth increasing by 3% in 2011, compared to 4% in 2010. ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Egypt

Skin care in Egypt was strongly affected by the economic decline in 2011. Demand growth for skin care products on average across the segments halved year-on-year to 4% growth, compared to a review period CAGR of 6%. This was not unexpected, as ...

Aug 2012 | US$900| Add to cart | View details ›

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