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Estonia

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Country Report

Deodorants in Estonia

Although the overall economic situation improved in 2011, the sales of deodorants did not improve because the sales were already on a higher basis from previous years. Moreover, it is often believed that underarm deodorants may increase the risk of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Estonia

Improvement in overall economic conditions did not cause the increase in sales of depilatories. Consumers were relatively cautious in making purchases of non-essential items. Still, the influence of Hollywood stars has been increasing the importance ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Estonia

Although fragrances slightly decreased in sales, it also started to recover from the economic crisis. Although no growth was indicated, consumers looked for premium brands with higher prices. It should be noted that the sales of fragrances are quite ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Estonia

The sales of hair care products declined very slightly because consumers were relatively cautious in making purchases of non-essential products. Still, hair care products performed relatively well and plenty of new products were introduced. It should...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Estonia

Although the growth was moderate due to the cautiousness of Estonians, men’s grooming performed relatively well compared to other beauty and personal care areas. Moreover, men are taking more care of their looks and new products are constantly ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Estonia

Oral care has been slightly recovering from the economic crisis. Still, significant growth was not recorded because the sales were already on a quite high level and consumers were relatively cautious in making purchases. Oral care products are ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Estonia

Beauty and personal care sales experienced very slight decline in 2011. Although overall economic conditions improved, the reference basis of the sales of beauty and personal care products was relatively high. Whilst Estonians were still relatively ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Estonia

The category experienced decline due to the fact that consumers were still relatively cautious and preferred individual products to sets/kits. Still, expensive sets/kits performed relatively better because sales in volume terms declined quite ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Estonia

This area rather decreased than increased in 2011 since the sales were already on a relatively high level in previous years. Moreover, consumers were still relatively cautious in making non-essential products. However, remarkable decline was not ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Estonia

Sales declined in 2011 due to consumers’ cautiousness in making non-essential purchases. It should be noted that the sales of sun care products are very seasonal and the majority of them are made during summer. A lot of Estonians are exploiting every...

Sep 2012 | US$900| Add to cart | View details ›

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