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Country Report

Baby and Child-Specific Products in Finland

Baby care sales grew by 3% in current value terms in 2011 to reach EUR16 million. This was due to an increasing number of value added products gaining share within the baby care environment. However, volume sales of baby care products stagnated in ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Finland

In 2011 value sales of bath and shower stagnated, with a total value of EUR62 million. As value sales were not impacted by the economic downturn, the category did not see the healthy recovery rates that were evident in many more sensitive categories ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Finland

Colour cosmetics’ current value terms growth slowed down to 1% in 2011. Volume growth for most categories was marginal. While in 2010 several new product lines were launched, the novelties of 2011 were fewer and manufacturers mainly introduced safe ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Finland

Deodorants saw value growth stagnate with an increase of just 0.5% in current value terms in 2011 to total EUR56 million. This development resulted mainly from unit prices being frozen as manufacturers feared loss of share in an environment that was ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Finland

Sales of depilatories saw a current value terms increase of 2% to reach a total of approaching EUR7 million in 2011. Depilatories still benefited from consumers trading up from disposable razors/blades to higher-value refillable products. ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Finland

The fragrances category saw growth in both volume and value terms in 2011, rising 1% and 4% respectively. The category’s growth is strongly connected to changes in consumers’ disposable income. Premium fragrances saw better volume growth of ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Finland

Sales of hair care products grew by 1% in current value terms in 2011. An interesting phenomenon marked the value growth developments in 2011. During 2010 and 2011 the so-called professional mass products were gaining share in the Finnish market. The...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Finland

Men’s grooming saw current value terms growth of 3% in 2011 to reach EUR51 million. Growth rates within men’s grooming had great differences, because the maturity of each category varied from immaturity, such as men’s skin care, to areas that had ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Finland

Although somewhat slower than during the previous year oral care saw its value to grow by a healthy 3% in 2011 to reach EUR76 million. Within oral care consumers consider several areas important for their health and well-being, and are looking for ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Finland

Beauty and personal care saw value growth slow down slightly in 2011. Although at the beginning of the year expectations were high, it became clear towards the end of 2011 that growth would remain lower than predicted. To some extent manufacturers ...

Aug 2012 | US$2,400| Add to cart | View details ›

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