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Country Report

Colour Cosmetics in France

The category was obviously impacted by the departure of Nivea from colour cosmetics in 2011. Beiersdorf AG decided to focus on skin care products, which meant stopping colour cosmetics activities for its brand Nivea Beauté. However, the category ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in France

Products on offer in deodorants became more complex than ever in 2011, which tended to sustain sales but also have an ambivalent effect. According to company sources, there were more and more subcategories and segment in brands’ ranges, which blurred...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in France

Depilatories suffered from a conjunction of two negative factors. First, given there is almost a direct correlation between weather conditions and sales of depilatories, the rotten summer of 2011 was a real calamity for the category. After the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in France

In 2011, classic lines experienced strong growth as fragrance houses have been investing more in their big classic brands in terms of communication and advertising, and retailers have been prioritising their visibility in shops and perfumeries.

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in France

After years of disappointing performances, hair care still did not manage to make the difference in 2011. The category was hit hard by a sharp drop in some categories like styling agents, which acted as a drag on the total performance of the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in France

The fad for the “three day beard” highly impacted men’s grooming, and particularly shaving products in 2011. Brands found it growingly difficult to face the dynamism of electric clippers and razors (not included in Euromonitor International data). ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in France

Oral care is still driven by innovation and by a strong level of advertising in 2011, particularly in whitening and tooth care. Brands and oral care professionals highly invested in advertising campaigns in order to promote oral hygiene and more ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in France

Following a rebound in 2010, most industry sources expected a better year for the beauty and personal care industry in 2011. The expectation however, did not materialise. Many consumers traded down, switching to more accessible brands or to private ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in France

Sets/kits is driven by seasonal purchases in 2011, with strong peaks of sales during Christmas, Valentine’s Day, Mother’s Day and Father’s Day. According to company sources, sets/kits remained the star product of the Christmas period despite an ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in France

In 2011, the key trend was the growing importance of naturally positioned skin care products. French consumers are demanding when it comes to beauty products. They are looking for natural products that work. They are also paying more attention to ...

Aug 2012 | US$900| Add to cart | View details ›

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