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Country Report

Deodorants in Georgia

L'Oréal Groupe has been actively represented in the category of deodorants for only two or three years. However, 2011 was its most profitable year. This year, thanks to the qualitative improvement of distribution, significant increase of penetration,...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Georgia

In the last period popularity of epilation grows in beauty salons and clinics, with development of medical technologies these procedures all become more accessible and are certainly more attractive to consumers that, accordingly, slow down rates of ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Georgia

In 2011 continued the trend of high growth of sales of direct sellers in fragrances category. But if in 2010 was mentioned significant growth of Avon sales, then in 2011 greatly increased (to GEL3 million) sales of Oriflame. This is due to increased ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Georgia

The main trend of sales of hair care products in 2011 was promotion of professional series products. Especially noticeable were the products from Procter & Gamble and Henkel. Active advertising, wide product range allowed at rigid competitive ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Georgia

The outlook among Georgian men has recently begun to change in terms of their attitude towards consumption of men’s grooming products. Such products were once considered effeminate and as such the only men’s grooming products available on the market ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Georgia

Increased interest in natural components at the end of the review period was due to the general increase in the popularity of healthier and more natural products throughout the world. In 2011 this process was more tangible than in previous years, and...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Georgia

Skin care is traditional sphere of interest of direct sellers. In this category, share of direct selling was more than 36% in 2010 and in 2011 reached 39%. This is thanks to a strategy of Oriflame to expand its presence in regions of Georgia. In ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Georgia

After the war with Russia in 2008, in 2011 is fixed the highest growth of inbound tourists in Georgia. Overall number of visitors in country increased more than by 700000 persons (approximately 40%). Very large part of tourists (including local) is ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Georgia

Competition among retailers will increase in sets/kits as direct sellers are starting to compete between each other quite intensively; sales of Avon increased in 2011 in 3.5 times, and Oriflame’stwice. The competition will switch slightly towards ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Georgia

In 2011, first time after the economic crisis, was marked by positive sales growth in constant value terms. In the review period, growth rates in constant value terms are only behind the level of 2006. Overall review period can be divided into three ...

Jun 2012 | US$2,400| Add to cart | View details ›

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