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Greece

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Country Report

Deodorants in Greece

In this innovation-driven category, gentle, natural, alcohol-free/paraben-free/aluminium minerals-free formats were at the leading edge of developments during 2011. Products for sensitive skin and longer-lasting results were also on top of consumers’...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Greece

Responding to the general movement away from salons due to the growing trend for consumers to seek cheaper beauty solutions, evident in 2010, salons made extensive discounts and offers in 2011 in order to retain their clientele. Permanent solutions ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Greece

The grim economic situation in Greece represented the most significant barrier for fragrances in 2011. Diminishing disposable income forced consumers to focus on essential purchases, cutting down on secondary, luxury items such as fragrances. Current...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Greece

The ongoing recession and its devastating effects on disposable income have inflicted heavy losses on hair care products. Price promotions have been the order of the day for most categories. The recession drives trends towards supermarkets and ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Greece

The key trend in 2011 in the men’s grooming category in Greece was determined by the economic downturn. Due to consumers cutting back on their spending, the number of promotional offers on the market grew substantially and brands were struggling to ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Greece

Sales of oral care products were driven by the financial crisis that has affected the incomes of all Greek consumers but also by the behaviour of Greeks towards dental hygiene. According to research by the Greek dental association, 62% of Greeks ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Greece

The dramatic economic situation facing Greece further deteriorated in 2011, with consumers witnessing their incomes shrink on a daily basis. Rising unemployment rates, consecutive tax and austerity measures, all linked to the country’s desperate need...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Greece

Set/kits continued to be a major trend in fragrances during 2011 in Greece, with manufacturers packaging fragrances together with deodorants and body lotion products in an attempt to boost volume sales of their lines. In addition, skin care sets ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Greece

Greek beauty and personal care is traditionally driven by skin care, being by far the largest category in terms of value sales. Greek consumers show a tendency towards value-added product features as they are typically exposed to many and various ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Greece

The recession has had a significant impact on sun care sales in Greece, even though overall demand in volume terms was not dramatically affected. In particular, Greek consumers continued to invest in protection from the sun’s UV radiation, but showed...

Oct 2012 | US$900| Add to cart | View details ›

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