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Guatemala

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Country Report

Bath and Shower in Guatemala

Bar soap is by far the leading category in bath and shower in Guatemala. During 2011, bar soap accounted for 82% of total current value sales in bath and shower. Guatemalan people traditionally generally use bar soap both for washing their hands as ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Guatemala

Direct selling remains a very important distribution channel for colour cosmetics in Guatemala. During 2011, 54% of total retail value sales of colour cosmetics were derived from direct selling companies. Among the most important colour cosmetics ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Guatemala

Growth in deodorants during 2011 was driven by new product launches, especially the launch of products with value-added benefits. Deodorants increased in value by 9% in 2011, rising to GTQ235 million.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Guatemala

Depilatories in Guatemala increased in value by 10% during 2011, rising to value sales of GTQ15 million. Hair removers/bleaches in Guatemala is a category which comprises mainly expensive products such as hair removers under Reckitt Benckiser’s Veet ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Guatemala

Fragrances in Guatemala increased in value by 7% in 2011, rising to GTQ924 million. Mass fragrances continued to dominate fragrances in Guatemala during 2011, accounting for 85% of total fragrances retail value sales. This was mainly due to the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Guatemala

Hair care in Guatemala increased in value by 5% in 2011, rising to GTQ676 million. Innovation and new product launches contributed to the dynamism in hair care, which remained among the most innovative beauty and personal care categories in Guatemala...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Guatemala

Although men’s grooming in Guatemala is still in its initial phase of development, Guatemalan men are becoming more interested in using beauty and personal care products which have been designed specifically for men. However, this change in attitude ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Guatemala

Oral care in Guatemala increased in value by 9% in 2011, rising to GTQ482 million. Toothpaste and toothbrushes continued to account for the bulk of value sales in oral care in Guatemala during 2011, accounting for 58% and 36% of total oral care ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Guatemala

Beauty and personal care in Guatemala registered moderate growth during 2011. Many companies brought dynamism into the industry by launching several new products which cater to all socioeconomic levels in the country. Guatemala is now experiencing ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Guatemala

Sets/kits increased in value by 7% during 2011, rising to GTQ209 million. The majority of sets/kits sold in Guatemala are purchased as gifts to be given on special occasions such as Mother’s Day, Father’s Day and Christmas as Guatemalan people do not...

Oct 2012 | US$900| Add to cart | View details ›

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