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Country Report

Hair Care in Indonesia

Given that the hair care category, which is dominated by shampoos, is already considered saturated, manufacturers continued to introduce new products to address specific consumer needs in 2011, in order to gain market shares. For example, Unilever ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Indonesia

Men’s grooming continued to show strong double-digit value growth in 2011. Urban males have become more concerned about their appearance and more have started to use men’s grooming products to enhance their looks. Appearance matters more to ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Indonesia

Faced with product maturity, oral care manufacturers invested more heavily in new launches during 2011. Oral care saw a flurry of new launches during the year, which helped to boost the value growth of the product category as a whole. For example, ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Indonesia

In 2011 beauty and personal care sales grew strongly in both volume and value terms, accelerating more than in 2010. Rising disposable income due to strong economic growth in Indonesia facilitated better purchasing power enabling consumers to buy ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Indonesia

In 2011more companies offered sets/kits and expanded the product offerings of leading brands. For example, the leading direct selling company Orindo Alam Ayu, which only offered sets/kits during Christmas or Valentine’s Day prior to 2011, started to ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Indonesia

In 2011 there was a heavier emphasis on natural ingredients within skin care products than ever before. Unilever, for example, introduced Pond’s White Beauty Naturals, a facial moisturiser containing camellia leaf extract. Meanwhile, the direct ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Indonesia

In 2011, the advancing of global warming prompted more consumers to use sun protection in order to keep their skin healthy and young. Many consumers use sun protection to protect their skin from illnesses, such as skin cancer. A number of people also...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Indonesia

Despite the declining birth rate in 2011, the number of births in Indonesia that had reached over 17 births per 1,000 population during the year is nevertheless considered high in relation to the population size and, therefore, the market of baby and...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Indonesia

Several new products with value-added benefits were launched across bath and shower products in 2011. They included Bioré Foaming Hand Soap – liquid soap in a foam format, and a local brand, Lervia body wash/shower gel available in two separate ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Indonesia

Urbanisation and globalisation have meant young consumers are now exposed to beauty routines at a younger age than previous generations. Young girls see young actresses on television or in magazines wearing cosmetics, and they want to imitate them. ...

Jun 2012 | US$900| Add to cart | View details ›

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