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Ireland

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Country Report

Deodorants in Ireland

Deodorants in Ireland are considered an essential item of personal hygiene and are used by the majority of the population. Deodorant sprays are the most popular product type, achieving value sales of €23 million in 2011, followed by deodorant sticks,...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Ireland

Volume sales of hair removers/bleaches in Ireland grew by 3% during 2011, while unit prices fell back by 1% as a result of price promotions within the category and growth in private label sales, which accounted for 4% of value sales of hair ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Ireland

Sales of fragrances in Ireland were flat in 2011, with value sales of €84 million, as consumers continued to limit spending on non-essential products due to shrinking disposable incomes and a poor economic outlook. However, overall declines have been...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Ireland

Ongoing promotional activity and discounting within the hair care market in Ireland was evident across the categories in 2011, including salon hair care. Exception were medicated shampoos and colourants. However, the ongoing and widespread nature of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Ireland

Men’s razors and blades saw current value growth of 1% in 2011, a slower rate when compared to previous years. This trend is as a result of consumers seeking to reduce spending levels due to reduced incomes and higher taxes. While brand loyalty is a ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Ireland

In Ireland, beauty and personal care continued to experience value growth in 2011, albeit at a significantly lower rates than that seen during the early part of the review period. The value growth recorded in 2011 was an improvement on 2010, when ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Ireland

Sets/kits continues to benefit from the impact of the global recession and its impact on the Irish economy, especially at Christmas. The vast majority of activity within this category occurs during the Christmas period in Ireland. However, during the...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Ireland

Premium skin care continued to perform positively in 2011, despite the adverse economic conditions, with current value growth for the year of 2%. Within this, premium face masks recorded 13% value growth; however, it should be noted that this was ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Ireland

While self-tanning products have remained popular in Ireland, continuing to post positive growth regardless of Ireland’s recession, consumers have become dissatisfied with various aspects of the products, such as smell, the time consuming process of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Ireland

In general, product price is not as important within baby and child-specific products as in other beauty and personal care categories. The main concern for the majority of parents is that the products they are using are the best available for their ...

Jul 2012 | US$900| Add to cart | View details ›

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