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Country Report

Sun Care in India

Consumers’ growing awareness about the health hazards of sun exposure boosted sales in sun care in 2011. Natural and ayurvedic products with higher SPFs emerged as the main trend, with most of the notable launches by companies such as VLCC, Dabur ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in India

Driven by increasing health and hygiene concerns, consumers continued to move towards liquid soap, including hand sanitisers, in 2011. Most of the leading companies, including Reckitt Benckiser and Dabur India, continued to cash-in on this growing ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in India

Long-lasting colour cosmetics targeting working females who want to look good all day long emerged as a major trend in 2011. In line with this trend, long-lasting make-up witnessed a range of new launches, including Lakmé Absolute, Oriflame ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in India

As consumers continuously looked for innovation in products, the leading manufacturers were pushed to launch a range of deodorants in 2011, including Nivea for Women, Secret and Dove Beauty Finish. Innovation emerged as the key trend which helped ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in India

With growing image-consciousness amongst consumers, depilatories continued to receive continuous support from manufacturers’ campaigns associating depilatories with attributes such as being confident and smart. The growing use of depilatories ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in India

Premium fragrances made deep inroads in fragrances in India, and continued to attract an increasing number of men. The acceptance of fragrances as style symbols emerged as a country-wide trend during 2011. Consequently, department stores which were ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in India

Hair styling continued to grow, and facilitated growth in salon hair care in 2011. In addition, young consumers continued to pick up do it yourself (DIY) styling gels and colourants to style their hair themselves. The DIY trend was also picked up by ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in India

“Rough and tough” stopped being in vogue, and urban men continued to shift towards a fresh look in 2011. The growing desire amongst urban men to look good and fresh was used to the advantage of the leading companies, which launched a plethora of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in India

Increasing consciousness of oral hygiene amongst consumers propelled significant growth in oral care in 2011. Increasing educational campaigns by companies such as Colgate-Palmolive India helped to increase awareness amongst rural consumers, and ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in India

Beauty and personal care continued to increase strongly in both volume and value terms during 2011, driven mainly by new consumers in second-tier and third-tier cities, who witnessed a rise in their disposable incomes year-on-year, and showed greater...

Sep 2012 | US$2,400| Add to cart | View details ›

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