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Country Report

Fragrances in Iran

Widespread distribution of fake and counterfeit products remained a serious issue for the growth of fragrances in Iran in 2011. Smuggling of different premium brands from the western borders is very common, and these brands are sold with lower prices...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Iran

Consumption of hair care products continued to see healthy growth in 2011, in spite of many limitations which were imposed, especially on multinationals. The young urban population, with a strong desire for modern hair care products, was the main ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Iran

The most important event of 2011 was the withdrawal of Procter & Gamble from the Iranian market. The company’s Gillette brand was long-known as the best-selling product in men’s shaving but its distribution stopped from the last months of 2010, which...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Iran

Oral care in Iran still has toothpaste as its cash cow. Categories other than toothpaste and manual toothbrushes are still very immature and account for marginal sales. Whilst toothpaste is dominated by key domestic brands, other categories are in ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Iran

Awareness about beauty and personal care products amongst the young Iranian population continued to grow as a result of better availability of such products and advertising campaigns by key players. A move from simple products to more sophisticated ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Iran

Gift sets are still not very popular in Iran, as they are very expensive, and are not available in many areas of the country. If the tax fees vary for the different products in a gift set, the total tax cost of such sets becomes very high for ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Iran

As a result of the awareness created by key players, many Iranians are now looking for “professional” skin care products with specific functions. This initiated serious competition amongst key players. In addition, from the middle of review period, ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Iran

Sun care continued to see healthy growth during 2011, thanks to its low base and higher awareness amongst young Iranian consumers, who are becoming more concerned about the negative effects of being exposed to direct sunlight for long periods without...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Iran

Iran continued to record positive population growth in 2011, sustaining the volume growth of baby and child-specific products. Current Iranian parents mainly belong to the generation born in the early 1980s, and are more educated than the previous ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Iran

Hygiene standards are increasing rapidly in Iran. Whilst a few years ago bar soap was the only dominant product in bath and shower, now many other modern products can easily be found in the retail environment. The younger generation, who discovered ...

Sep 2012 | US$900| Add to cart | View details ›

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