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Country Report

Colour Cosmetics in Italy

Colour cosmetics in 2011 mirrored, more than other beauty and personal care categories, the overall trend that characterised the fast moving consumer goods industry – steady consumption levels in the first half of 2011 followed by a decrease. This ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Italy

Deodorants sales are no longer characterised by seasonality, as they once were, when a peak in sales was registered during the warmest periods of the year. This trend drove sales up to 2009, due largely to the growing attention consumers are placing ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Italy

With Italian women becoming more time-pressed while balancing longer working hours and family responsibilities, consumers sought out depilatories that were quick or easy to apply. New product developments in hair removers/bleaches featured the ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Italy

Fragrances increased by 1% in current value terms in 2011 but declined in volume terms. That was due to the influence on consumer spending of the weakened economy, which moved into a recessionary phase in July 2011. The category was also negatively ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Italy

Companies are marketing their products as effective alternatives to visiting a hair salon, and creating highly specialised products that are in direct accord with the latest fashions. Hair care, even more than colour cosmetics, is almost entirely ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Italy

Men are increasingly more active in purchasing men’s grooming products, rather than women purchasing for them as it has often been the case. Nevertheless, spending on men’s grooming was rationalised as a result of the economic downturn in 2011, with ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Italy

In 2011 the current value growth rate was in line with the positive 2% CAGR of the review period. This was due mainly to positive volume performances. Italian per capita consumption in the main categories of toothpaste and toothbrushes is low ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Italy

In 2011 beauty and personal care stagnated in current value terms overall, well below the rate seen over the review period. Italian consumers have become much more aware of the economic downturn and are reducing their spending. Mass products led ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Italy

Convenience continues to be the key factor in sales of set/kits. Italian consumers perceive the products as offering good value for money when making personal purchases and also very convenient as gifts. Products purchased in kits tend to be priced ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Italy

Innovation, communication and health remained the key factors behind Italian consumers’ demand for skin care in 2011. Despite the economic difficulties, Italian consumers continue to look for innovative products, with the anti-ageing category ...

Sep 2012 | US$900| Add to cart | View details ›

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