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Country Report

Colour Cosmetics in Japan

Value sales of colour cosmetics declined by 2% in 2011. After the March earthquake, consumers suspended purchases of premium products. Although consumers were tired of economising and started to purchase premium products towards the end of review ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Japan

Value sales of deodorants grew by 5% in 2011. Deodorant sticks and roll-ons particularly demonstrated strong growth because of their ease in application and long lasting effectiveness. The earthquake in Tohoku and the following destruction of the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Japan

Value sales of depilatories increased by 2% in 2011. After the March earthquake in Tohoku and the following destruction of the nuclear power plan, there was a risk of energy shortage during the summer when electricity usage typically peaks during the...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Japan

Value sales of fragrances declined by 10% in 2011. Due to slow economic recovery, consumers refrained from purchasing luxury products, including fragrances. The March earthquake and repetitive aftershocks had further detrimental effects on consumer ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Japan

Value sales of hair care declined by 1% in 2011. After the March earthquake in Tohoku region, consumers economised on spending and held off purchasing luxury products including premium hair care. Premium hair care saw a decline in sales right after ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Japan

Value sales of men’s grooming declined by 1% in 2011. Men’s shaving and hair care account for 82% of men’s grooming category and negative growth of these two sub-categories severely impacted the overall performance of the category. Sales of men's ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Japan

With rising consumer awareness of oral care, value sales of oral care increased by 1% in 2011. In cooperation with Ministry of Health, Labour and Welfare (MHLW), Japan Dental Association promoted the concept of ‘8020’ which means, maintaining 20 ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Japan

Beauty and personal care products, especially premium brands, saw a decline in sales. With slow economic recovery, consumers suspended purchases of premium brands in 2011. The great east Japan earthquake in March further exacerbated the market ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Japan

Value sales of sets/kits decreased by 4% in 2011. After the March earthquake, consumers reduced their purchases of luxury sets/kits offered by premium brands. Self-restraint was commonly observed consumer behaviour right after the earthquake to show ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Japan

Value sales of skin care declined by 2% in 2011. With slow economic recovery, consumers have traded down skin care products and premium skin care particularly suffered a decline in sales by 4% in 2011.

Aug 2012 | US$900| Add to cart | View details ›

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