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Country Report

Beauty and Personal Care in South Korea

The beauty and personal care industry continued to increase in 2011 based on strong performance of leading players and beauty specialist retailers. In toiletries, hair care and oral care, premiumisation led healthy growth in value terms. The ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in South Korea

Since 2010, the birth rate has returned to positive growth although it is still relatively low. This trend impacted positively on baby and child-specific products in 2011. Koreans like to believe in the Chinese zodiac signs. In 2010, it was the year ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in South Korea

Bath and shower returned to a positive growth rate in 2011 again. In 2010, it recorded negative growth because of an unusually large increase in 2009 due to the H1N1 flu outbreak. Bath and shower showed good performance based on premiumisation of ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in South Korea

Colour cosmetics increased by 9% in value terms thanks to eye liner/pencil, mascara, BB cream, lip gloss and nail polish. Amongst colour cosmetics, consumers prefer light make-up products and making the face look like it has no make-up. For example, ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in South Korea

Deodorants showed small growth rate in 2011 with 3% in value terms. Sprays showed a bit of stagnation but the stick format increased by 5% with new brands being launched. The deodorant market has increased rapidly, and now it has become one of the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in South Korea

Depilatories grew by 17% thanks to all categories’ healthy growth rate. Women’s razors and blades increased by 23% in value terms and hair removers/bleaches showed 15% growth rate in 2011. Women’s pre-shave also showed healthy growth rate with 8%, ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in South Korea

Fragrances sales increased by 7% in value terms in 2011 thanks to active launches of super premium brands. In the early review period, polarisation between premium brands and mass brands deepened, and in the same vein, super premium brands became ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in South Korea

Hair care increased by 10% in value terms in 2011 thanks to good performance of the leading players. The leading brands of hair care, Elastine and ReEn of LG Household & Health Care Ltd, Ryeo and Mise-en-scene of AmorePacific Corp and Kerasys of ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in South Korea

Men’s grooming increased by almost 13% in value terms in 2011 thanks to healthy growth of men’s toiletries. Despite popularity of wet shaving, men’s shaving recorded negative growth rate of 2% in 2011. Consumers do not separate between toner and ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in South Korea

Oral care increased by 5% in value terms thanks in part to healthy growth of ancillary oral hygiene products such as dental floss, mouth fresheners and denture care. With consumers’ concerns about tooth health, besides basic oral hygiene products ...

Oct 2012 | US$900| Add to cart | View details ›

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Passport: Beauty and Personal Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis on any beauty and personal care category, ranging from baby care to premium cosmetics, helping you make clear, confident decisions.
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