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Country Report

Colour Cosmetics in Latvia

Colour cosmetics is a category purchase of which Latvian women are not willing to reduce even during times of financial crisis. Although consumers adjusted their spending patterns in 2009 and 2010, such as finishing previously acquired stocks, ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Latvia

Due to the impact of vast advertising campaigns, run by multinationals on TV and through other mass media during the last few decades, consumer awareness of deodorants as being one of the most basic personal care products increased significantly in ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Latvia

During the last decade, in order to popularise the exceptional importance of smooth skin, multinationals ran vast advertising campaigns. As a result, Latvian women, who previously cared only about the smoothness of underarms, also started removing ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Latvia

In 2011, fragrances bounced back after a significant sales decline in 2009 and further stagnation in 2010. In terms of economic crisis and limited consumer purchasing power, fragrances as non-essential products, suffered significantly. In 2011 ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Latvia

As the majority of hair care products are used by Latvians almost on a daily basis, the category appeared to be more resistant to economic crisis and decline in consumer purchasing power than other categories. As a result, as soon as consumer ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Latvia

Men’s grooming was one of the best performing product categories within beauty and personal care already in 2010, posting 11% value sales growth. As a result, in 2011 manufacturers decided to support the trend with even more launches, which led to ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Latvia

In 2011, oral care sales bounced 15% after an almost analogical decline in 2010. As soon as consumer purchasing power stabilised, consumers restored their pre-crisis spending habits and returned to slightly more sophisticated oral care products once ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Latvia

Sets/kits, like beauty and personal care as a whole, posted positive growth in 2011 as consumers slightly loosened their tight hold on their spending. Furthermore, the majority of sets/kits enjoy seasonal sales before some national holidays, mainly ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Latvia

In 2011, skin care, like many other beauty and care categories, was positively impacted by macroeconomic stabilisation and the slight improvement in consumer purchasing power. Latvians loosened their tight hold on their spending in 2011, and more ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Latvia

In 2011, sales of sun care showed a positive upward shift, which was a healthy recovery after a period of economic turbulence in Latvia, when consumers reduced their spending on the majority of beauty and personal care products. Growing research on ...

Jun 2012 | US$900| Add to cart | View details ›

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