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Lithuania

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Country Report

Baby and Child-Specific Products in Lithuania

The slowly recovering economic situation and limited consumer purchasing power in 2011 hampered sales of specific products, such as baby and child-specific products. Furthermore, although families with new-borns still acquired products dedicated to ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Lithuania

The main reason for the almost stagnant situation in the bath and shower category remains the influence of the recent economic crisis. Nevertheless, as bath and shower products are essential in personal hygiene, these products highly depend on price...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Lithuania

The category remained firm and resisted the economic decline in 2011, as women continued to purchase colour cosmetics. Loyalty to a brand or to a product tends to be one of the highest in this category in beauty and personal care, as women choose ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Lithuania

Consumers have shown a tendency to switch to more natural products in beauty and personal care, a trend that has also impacted deodorants. This was especially true among female consumers, many of whom believe that harmful components of deodorants may...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Lithuania

The depilatories category has potential as the product variety offered in the market is constantly growing and demand increasing. However, in 2011, the economic climate did not favour a significant increase in sales. After the economic downturn, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Lithuania

Fragrances are perceived as prestige items. Lithuanians value premium brands and are interested in novelties and scents launched by well known names. However, premium class products, which are broadly advertised, remain too expensive for most ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Lithuania

The category remained fairly vibrant in 2011 in comparison to other products which stagnated. Hair care is bursting with numerous brands, featuring both known and unknown multinational players as well as domestic ones. Lithuanian manufacturer Biok is...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Lithuania

Men’s grooming is still a relatively untapped category as the majority of Lithuanian men are quite ignorant about male cosmetics trends with some men still believing that all they need is a bar of soap, toothpaste and a shaver. However, the younger ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Lithuania

The most important event in 2011 was the introduction of a new ecological toothpaste, launched by domestic manufacturer Biok. Predictions for this brand are positive as according to the company’s own research, the average Lithuanian primarily opts ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Lithuania

By 2011, the market had not yet recovered from the economic crisis, with sales remaining stagnant and the forecasts uncertain. The purchasing power of Lithuanians continued to be low, equating to 60% of the EU average, even though the average unit ...

Aug 2012 | US$2,400| Add to cart | View details ›

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