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Macedonia

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Country Report

Sun Care in Macedonia

The population of Macedonia is becoming increasingly aware of the potentially very negative effects of overexposure to the sun’s harmful UV rays. The main reason for this is the high level of attention and coverage given to health-related topics on ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Macedonia

Despite the existence of government-sponsored campaigns aimed at boosting birth rates, Macedonia’s birth rate continued stagnating throughout the review period. Government measures implemented during the review period included the provision of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Macedonia

The lingering negative effects of the global economic recession continued to have an influence over consumer behaviour in Macedonia during 2011. Bath and shower was unable to escape this influence during 2011 as rising unit prices compromised demand ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Macedonia

Colour cosmetics in Macedonia experienced moderate volume growth during 2011 as the value increases recorded in the category were driven mainly by rising unit prices. In addition, the lingering negative effects of the economic recession continued to ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Macedonia

The leading deodorant brands in Macedonia engaged in new product launches during 2011 as the unit prices of these brands continued to increase and these developments represented the main driving forces behind the development of deodorants in ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Macedonia

Depilatories in Macedonia are a category in which growth continues to rely on the development of hair removers/bleaches, the dominant product category which accounts for over 90% of total depilatories retail value sales. Women’s razors and blades ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Macedonia

Fragrances in Macedonia recorded stable growth for the second year in a row during 2011 as the negative effects of the global economic recession began to recede. In spite of the fact that the unit prices charged for fragrances continued to play a ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Macedonia

During 2011, standard shampoos remained the dominant hair care category in Macedonia in volume terms. Standard shampoos is a hair care category which is particularly prone to the shifting demand of Macedonia’s notoriously price-sensitive consumers as...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Macedonia

The rising awareness of the importance of maintaining regular personal hygiene and personal grooming routines among Macedonian men underpinned growth in men’s grooming in 2011. Growth in the category was stimulated by the emergence of numerous new ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Macedonia

After recording static value growth in 2009 and 2% current value growth in 2010, oral care in Macedonia increased in current value by 5% in 2011. This stronger performance came as growth was boosted by rising unit prices in combination with stable ...

Sep 2012 | US$900| Add to cart | View details ›

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