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Country Report

Colour Cosmetics in Morocco

Colour cosmetics has reached new heights with consumers not only demanding perfect coverage but also added skin care benefits and other functionalities. Building on the anti-ageing trend, manufacturers ensured that they offered added functions, ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Morocco

In an effort to maintain consumer interest in deodorants, key players focused on expanding their product portfolios during 2011. They offered a wider range of variants, featuring new scents and added benefits, such as clean underarms or causing less ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Morocco

The media plays a key role in shaping women’s attitudes by underlining the importance of looking good and feeling attractive every day. As a result, a growing number of Moroccan women are paying more attention to their daily hygiene routines, with ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Morocco

The slow economic recovery has had a significant impact on fragrances. For example, mass fragrances recorded faster current value growth than premium fragrances between 2009 and 2011. A main development in 2011 was the good sales performance of men’s...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Morocco

At the end of the review period, consumers were looking for products capable of delivering “perfect” appearance and proper hair treatment. Therefore, manufacturers launched advanced formulas aimed at solving different hair problems and offering a ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Morocco

Male consumers in Morocco are becoming increasingly interested in their appearance, due to the influence of the media and social changes. While, in the past, men either did not use facial care or had no problem using gender neutral facial care ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Morocco

In 2011 oral care companies continued to introduce more specialised products to tap into different consumer groups and increase sales. New total care formulations in toothpaste, such as Signal Complet 12 Soins (Unilever Maghreb), or mouthwashes with ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Morocco

Beauty and personal care continued to develop and grow in Morocco, across all categories. Moroccans are spending more on various cosmetics, not only necessity goods such as bath and shower or oral care, but also on non-basic types, such as colour ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Morocco

Sets/kits are commonly purchased as gifts, particularly for New Year and during religious festivals. Therefore, manufacturers tend to add them to their regular lines at the end of the year, typically in November. They are widely available in both ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Morocco

During the review period, consumers became increasingly conscious of the need to take care of their skin. Skin care products are increasing in popularity as many consumers, especially females, have moved from the simple practice of washing their face...

Oct 2012 | US$900| Add to cart | View details ›

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