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Country Report

Deodorants in Mexico

Deodorants grew at 7% in current value terms in 2011, just slightly lower than the average growth rate of the category over the review period. Lower growth may have been caused by decreased advertising activity in mass media for deodorants in 2011 ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Mexico

Companies develop new products particularly designed for teens and young women, who tend to use depilatory products as part of their regular hygiene practices. Brands like Veet (Reckitt Benckiser México SA de CV) and Nair (Church & Dwight S de RL de ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Mexico

In 2011 fragrances represented the second biggest category in the beauty and personal care industry, accounting for 15% of the total sales value. Mexican consumers are very fragrance oriented and this has been perceived by companies which invest ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Mexico

Hair care saw increased market segmentation through products specialised for all types of hair, including colour-treated, heat-damaged, curly, wavy, straight, blonde, oily and dry hair. Many shampoos offered added benefits in 2011, such as ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Mexico

With 8% current value growth, men’s grooming is the only category to achieve better performance in 2011 than the annual average during the review period, which was 7%. Changing attitudes of Mexican men about the importance of maintaining a good ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Mexico

Oral care grew at current value rate of 8% in 2011, matching average category growth over the review period. Current value growth was lower in 2011 than the review period average in categories like denture cleansers, mouth fresheners and ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Mexico

In 2011 more than 5 million sets and kits of beauty and personal care products were sold in the country. Compared to 2010, this represented an increase of 3% in terms of volume and 7% in terms of value. This marketing strategy is used by companies ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Mexico

In 2011 skin care experienced important dynamism with the entrance of new competitors, new product developments and several image renovations of existing brands. The market was filled with colourful and sophisticated containers, specialised products ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Mexico

With 13% current value growth in 2011, performance in the sun care category improved compared to the average current value growth over the review period of 10%. The category also experienced improved performance in volume terms, with 9% growth in ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Mexico

With an increasingly agitated lifestyle, more women working outside home and new hygienic habits derived from the H1N1 flu outbreak in May 2009, mothers are each day more worried about constantly having their children clean, even if there is no water...

May 2012 | US$900| Add to cart | View details ›

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Passport: Beauty and Personal Care is the leading on-line market intelligence system for strategic, corporate and marketing planning.


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