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Country Report

Baby and Child-Specific Products in Nigeria

Baby and child-specific products registered a performance in 2011, as marketing and the rising birth rate helped to drive sales. As the landscape became more competitive, producers drove their brands with increased marketing activities. This helped ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Nigeria

Rising disposable income aided sales growth in bath and shower in 2011. The improved economy boosted consumer confidence, leading to higher spend on these products. Consumers are becoming more sophisticated in their choices and the number of people ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Nigeria

Colour cosmetics performed strongly in 2011 with current value sales rising by 9%. The average Nigerian consumer of colour cosmetics is influenced by Western culture and global producers’ use of the internet and satellite television to promote their ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Nigeria

Deodorants recorded a positive retail value growth in 2011 as consumers increasingly looked to boost their self-confidence. Given the increasing demand for deodorants, producers pushed their individual brands with intense marketing activities. This ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Nigeria

Depilatories performed strongly as the number of professional women and young adult females using these products increased. Consumers are striving for safer and more hygienic methods of body hair removal. Growth was largely boosted by advertising and...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Nigeria

Increased marketing activity by producers and importers helped to drive the positive growth in retail sales of fragrances in 2011. Producers and importers cashed in on the economic improvement in the country, which boosted consumers’ disposable ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Nigeria

Hair care recorded strong current value growth of 9% in 2011. The higher access to and use of the internet and cable television had a cultural impact on hair care. Many consumers were influenced by international celebrities endorsing brands. This ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Nigeria

Men’s grooming recorded impressive growth of 11% current value sales in 2011. The increasing sophistication of upper- and middle-income consumers, spurred on by rising income, saw them trade-up to higher-quality and safer, more hygienic methods of ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Nigeria

Oral care developed positively in 2011 as current value sales rose by 10%. Growth can partly be attributed to the growing population, which has resulted in new consumer groups entering the market. Furthermore, due to competitive pricing in oral care ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Nigeria

Beauty and personal care recorded an improved performance in 2011, compared to the review period as a whole, owing to the rising rate of urbanisation in the country. Urbanisation, and attendant lifestyles, has helped to increase the demand for beauty...

Oct 2012 | US$2,400| Add to cart | View details ›

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