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Country Report

Baby and Child-Specific Products in Norway

Baby and child-specific products are closely scrutinised by two important stakeholders: parents and consumer interest groups. The Swan label certification is an important quality stamp for baby and child-specific products, to ensure that infant ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Norway

Products with a natural positioning dominated new launches in bath and shower in 2011. These brands contained exotic scents and natural ingredients. Colgate Palmolive Norge introduced Naturals hand soap in new scents which included lavender & ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Norway

The chemists/pharmacies channel is moving into colour cosmetics, as these outlets focus on finding new categories at the high-end, premium end of the market with ample margins. Some of the new brands sold in chemists/pharmacies include La Roche Posay...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Norway

Deodorants are under scrutiny. Interest groups such Grønn Hverdag are evaluating the ingredients contained in the leading products which may be harmful either to persons or the environment. These groups are especially concerned about identifying ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Norway

Women are ruled by the dictates of fashion; this sometimes necessitates shaving sensitive areas of the body. In 2011, shaving intimate areas remained in focus. Several players launched pre-shave, shaving and after-shave brands. In 2011, Procter & ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Norway

Fragrances recorded slow constant value growth of 1% in 2011, to reach NOK591 million. Although retail sales did not return to the same level as before the global financial crisis, the premium segment is making a comeback, which is driving overall ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Norway

Hair care products are under scrutiny. Both consumers and interest groups want to know if products are safe, both for people and for the environment. Currently, few products, with the exception of baby and child-specific products, are certified with ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Norway

There was a noticeable lack of innovation in men’s grooming in 2011, particularly in the mass channel. Men’s grooming recorded a 1% decrease in 2011, which was three percentage points lower than the CAGR in the review period. Men’s shaving accounted ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Norway

The choice of oral care products was increasingly complex in 2011, with the option of high-tech brands such as Swiss Dent Nano Whitening. GlaxoSmithKline developed a test to help consumers choose the right products, particularly from the ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Norway

Beauty and personal care recorded a marginal increase of 1% in constant value terms in 2011, which was slightly higher than the increase in 2010. Despite the good performance of the Norwegian economy, consumption did not return to the same levels as ...

Sep 2012 | US$2,400| Add to cart | View details ›

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