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Country Report

Sets/Kits in Pakistan

There is no demand for sets/kits in Pakistan and the category remains completely undeveloped.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Pakistan

With strong marketing campaigns of major market players enticing customers to spend more on beauty and personal care and increasing distribution awareness of beauty and personal care products across geographical and socioeconomic divisions, the ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Oral Care in Pakistan

Imported oral care products including toothpaste and toothbrushes of brands such as Colgate, Close-up and Crest, brought in by distributors and importers from Thailand and other Southeast Asian countries, witnessed increase in penetration in modern ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Pakistan

As men’s grooming products grew in size in terms of value and volume, product innovations from major international player Gillette Pakistan helped introduce sophisticated international quality products in 2011. The new introductions include the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Pakistan

Major international brands turned up their focus on dandruff control and hair strength in their marketing campaigns to target the specific and most common hair problems in 2011. The strategy was employed by major players such as Unilever Pakistan and...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Pakistan

In 2011, availability of both mass and premium fragrances grew as more specialist retailers and pharmacists, as well as modern grocery retailers such as supermarkets and forecourt retailers, began to stock them. Due to the reasonable margins ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Pakistan

With television ads frequenting the airwaves and strong branding in terms of billboards prevalent in the public space, major brands such as Veet, Anne French and EU Cream gained a higher level of awareness and acceptance in 2011. Such products ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Pakistan

In 2011, domestic deodorants rose to popularity by marketing a wide range of fragrances based on international frangrance brands such as Chanel and Davidoff. A few versions of these deodorants also claim to be free of alcohol, thereby dispelling the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Pakistan

Internet retail outlets emerged as a rising new channel for colour cosmetics in Pakistan in 2011. The urban youth belonging to the middle and upper classes of the society are the main target of this new channel and are specifically attracted by the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in Pakistan

As opposed to the long-famous usage of bar soap in bath and shower, liquid products such as liquid soap and shower gel increased their penetration further in urban centres in 2011. Liquid products gained preference over bar soap especially at hotels,...

Oct 2012 | US$900| Add to cart | View details ›

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