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Country Report

Colour Cosmetics in Poland

Women gradually increased their spending on various colour cosmetics, even during tougher economic times, as such products are generally considered to be an affordable luxury. Female consumers of all ages are paying increasingly more attention to ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Poland

Demand for deodorants is quite stable as such products are used regularly as a part of daily hygiene routines. In an attempt to boost sales, manufacturers actively invest in product innovations. The main directions in developing new products are new,...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Poland

Women in Poland become increasingly preoccupied with appearance, encouraged by extensive mass media coverage on issues such as general beauty, weight and overall wellbeing. As a result, more women wish to look good and feel attractive, thus they are ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Poland

Fragrances are generally considered an affordable luxury and a growing number of Poles, both women and men, use them daily. Sales are being fuelled by a vast number of new product developments in all price ranges, which makes such products affordable...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Poland

Poles, both women and men, are paying increasing attention to their looks with a special focus on hair, as healthy looking and well groomed hair is generally associated with beauty. Despite the fact that hair care is quite a mature category it ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Poland

Polish men are paying increasing attention to their looks and wish to feel attractive. As a result, they regularly increase their spending on various beauty and personal care products. They no longer feel ashamed to use various cosmetics suited ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Poland

Polish consumers are becoming increasingly educated about oral hygiene and the importance of using a comprehensive set of products that complement each other. A growing number of Poles realise that toothpaste is not enough to maintain healthy teeth ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Poland

Sales of beauty and personal care in Poland experienced positive growth in 2011 despite uncertain economic conditions. Poles continued to buy various cosmetics, both basic personal hygiene products as well as non-basic, which are generally considered...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Poland

Sets/kits are most often purchased as gifts, eg for Christmas as well as other holidays such as Valentine’s Day, Mother’s Day or Father’s Day. Therefore manufacturers tend to add sets/kits as a temporary offer, with a special focus on the end of the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Poland

Consumer skin care needs became increasingly sophisticated over the review period. This boosted the popularity of advanced products that are suited to different skin problems, skin types, age segments and genders, and which offer enhanced ...

Aug 2012 | US$900| Add to cart | View details ›

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