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Portugal

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Country Report

Depilatories in Portugal

The growing trend for consumers to seek cheaper ways to maintain their beauty led to a general movement away from salons, with hair removal home-kits and women’s razors and blades seeing growth in response. Permanent solutions such as laser hair ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Portugal

In 2011 distribution suffered, especially in selected premium markets, and showed a negative trend. Brands saw their sales decrease, especially those with high prices. High-income consumers may have slightly contributed to this, but for the most part...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Portugal

Hair care is quite a mature category in Portugal, and volume and current value sales decreased in 2011 due to a decline in consumption. However, continuous innovations were seen which stimulated demand, such as the private label My Label from Sonae ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Portugal

In 2011 retail sales of men’s grooming products saw positive growth. The men’s segment of beauty and personal care continues to attract the attention of manufacturers and retailers, and the development of male-specific products remains on the agenda....

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Portugal

Consumers’ oral care requirements have become more sophisticated, and now stretch beyond toothpaste and manual toothbrushes. There is growing demand for higher-value products, such as toothpaste for sensitive teeth and mouthwashes/dental rinses, as ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Portugal

The economic climate in 2011 led sales of beauty and personal care products to decline, as consumers tightened their budgets. In particular during the second half of the year, the crisis in Portugal dominated newspaper, press and media articles; ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Portugal

In 2011 sets/kits declined by 8% in current value terms. Portuguese consumers saw their incomes decrease at Christmas. Most salaried employees receive their wages divided in 14 payments: one every month, with an extra one in June and another on ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Portugal

Skin care was affected by the economic downturn, seeing a decline in volume sales in 2011. Skin care is important to Portuguese women, who look for body care, facial care and hand care products. Natural ingredients and anti-ageing products are ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Sun Care in Portugal

Sun care saw a negative performance in 2011, decreasing by 4% in current value terms. Consumption was affected by the downturn in the Portuguese market. People tended to use the products that they purchased the previous year, without investing in new...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in Portugal

Baby care performed well in current value terms in 2011, due to the increased importance and scrutiny consumers give to these products. Ultimately, parents are not as willing to scrimp when it comes to their young ones, even during poor economic ...

Oct 2012 | US$900| Add to cart | View details ›

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