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Country Report

Sun Care in Peru

Global warming determines that Peru is experiencing warmer summers year-on-year, which increases the risk faced by the population that is exposed to UV rays. The Ministry of Health has increased the frequency of educational campaign to warn about the...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Peru

Facial care constitutes the largest segment within skin care in Peru. Peruvian women are increasingly concerned about having a healthy-looking image and delaying as much as possible ageing signs on their faces in order to improve their personal ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Sets/Kits in Peru

Sets/kits is a category which is perceived as offering good value-for-money. It is characterised by strong seasonal demand and aggressive promotions around special days such as Valentine’s Day, Mother’s Day, Father’s Day and Christmas. Although ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Peru

Traditionally, Peruvians have not been very concerned about their oral hygiene, with toothpaste and toothbrushes being the products used by the majority of the population. However, since 2005, educational campaigns carried by the Ministry of Health ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Peru

Increasing concern over personal appearance among high and middle-income urban Peruvian men coupled with rising disposable incomes drove sales of products which could help to improve their looks. While in the past, the use of products such as skin ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Peru

Segmentation continued to be fundamental for hair care’s development, as consumers increasingly demanded products that not only cleaned the hair but also provided a solution for specific needs. For instance, women demand products that take care of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Peru

Increased disposable incomes combined with increased interest in improving personal image continued to boost sales of fragrances. Another important key to the development of fragrances is the constant effort by direct sellers to offer a wider ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Peru

According to Euromonitor International’s estimates, Peru has the lowest per capita expenditure in depilatories in Latin America, at less than n/s0.2 (equivalent to US$0.1) in 2011. This scenario can be explained by the fact that in Peru the demand is...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Peru

The main story in 2011 was players focusing on further segmentation and specific benefits. For instance, Beiersdorf SAC launched its Nivea Invisible for black & white, a product that does not leave white marks on the skin or the black clothing and ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Peru

Colour cosmetics achieved a good level of penetration in Peruvian beauty and personal care due to the efforts carried out by direct selling companies. These companies are responsible for most product innovation, carry frequent promotions and ...

Jul 2012 | US$900| Add to cart | View details ›

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