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Costa Rica

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Country Report

Colour Cosmetics in Costa Rica

Colour cosmetics has been characterised by strong competition, pricing strategies and the introduction of specific properties to the products. Colour cosmetics is now considered as offering more than simple cosmetics; it also encompasses skin ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Costa Rica

Deodorants continued to be characterised by the introduction of specific characteristics, such as prolonged protection, hair minimisers, skin clarifiers and the launch of products that prevent stains on clothing. Consumers are becoming more aware of ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Costa Rica

Local consumers have become more demanding in relation to depilatories, constantly seeking additional benefits and convenient new products. Skin moisturising and hair minimising properties are frequently offered by the main manufacturers, having a ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fragrances in Costa Rica

Good value offers and innovative smell combinations characterised fragrances during 2011, consolidating further the competitive position of direct selling companies, due to the wide national coverage and affordable prices that these manufacturers are...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Hair Care in Costa Rica

The addition of natural ingredients with functional features was the most significant trend in the offer of hair care in Costa Rica during 2011. The intense competitive environment and the constant efforts to offer product segmentation, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in Costa Rica

As companies continued to further segment specific consumers’ needs, men's grooming continued to become more popular among local consumers, benefiting from a wider offer and availability of products, such as men’s anti-ageing skin care and bath and ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Oral Care in Costa Rica

Teeth whitening combined with other specific features such as prolonged antibacterial properties, characterised oral care during 2011. Consumers are becoming more demanding in relation to additional benefits in oral care, especially for toothpaste ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Beauty and Personal Care in Costa Rica

Current value growth was slower in 2011 as a result of the slow economic recovery, which was combined with a more stable macroeconomic situation, as inflation and exchange rates were significantly lower than in previous years. As a result, most ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Sets/Kits in Costa Rica

Sets/kits became one of the preferred strategies used by manufacturers to incentivise the sales of their products, since sets/kits offers significantly better unit prices when sold together with other similar products than when offered separately, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Skin Care in Costa Rica

Skin care benefited from increasing consumer interest towards the latest beauty trends taking place in the country, directly influencing the development of new products within this category. The launch of new products with specific features such as ...

Aug 2012 | US$900| Add to cart | View details ›

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